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The cooperation of marketers and graphic designers

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dc.title The cooperation of marketers and graphic designers en
dc.contributor.author Kupková, Zuzana
dc.relation.ispartof Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication
dc.identifier.isbn 978-80-907526-5-8
dc.date.issued 2019
dc.citation.spage 28
dc.citation.epage 35
dc.event.title International Scientific Conference on Creative Strategy / Strategy of Creativity - Trends in Creative Marketing Communication
dc.event.location Prague
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2019-04-25
dc.event.edate 2019-04-25
dc.type conferenceObject
dc.language.iso en
dc.publisher Univ Creative Communication
dc.subject corporate design en
dc.subject graphic design en
dc.subject marketing en
dc.subject corporate identity en
dc.subject cooperation en
dc.subject conflicts en
dc.description.abstract The contribution The cooperation of marketers and graphic designers is dealing with the different point of view of participants in the creation process of corporate design. The aim is to analyse the process and to research conflicts between marketing specialists and graphic designers appearing during their cooperation. According to findings of the research, the model of process of visual style creation is defined. Based on practical experience, the difference between the ideal model and the real situation is set here. The emphasis is to put on conflicts appearing during the process. The recommendations for both groups are set to prevent or solve these problems. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1009926
utb.identifier.obdid 43882193
utb.identifier.wok 000567314800002
utb.source B-wok
dc.date.accessioned 2020-09-25T13:44:08Z
dc.date.available 2020-09-25T13:44:08Z
utb.contributor.internalauthor Kupková, Zuzana
utb.wos.affiliation [Kupkova, Zuzana] Univ Tomase Bati & Zline, Fak Multimedialnich Komunikaci, Stefanikova 2431, Zlin 76001, Czech Republic
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