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The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market

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dc.title The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market en
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Jibril, Abdul Bashiru
dc.contributor.author Nwaiwu, Fortune
dc.contributor.author Pilík, Michal
dc.contributor.author Chovancová, Miloslava
dc.relation.ispartof International Journal of Information Management
dc.identifier.issn 0268-4012 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2020
utb.relation.volume 58
dc.type article
dc.language.iso en
dc.publisher Elsevier Ltd
dc.identifier.doi 10.1016/j.ijinfomgt.2020.102223
dc.relation.uri https://www.sciencedirect.com/science/article/pii/S0268401219315750
dc.subject internet-based channel orientation en
dc.subject entrepreneurial capability en
dc.subject market sensing capability en
dc.subject domestic market en
dc.subject service company en
dc.subject competitiveness en
dc.description.abstract Drawing upon theories governing micro-institutions and strategic actions on resources, this study proposes a model suitable for assessing the antecedents and consequences of “Internet-Based Channel Orientation” (IBCO) on the operations of domestic companies of moderate or lesser size. Investigation focused primarily on the entrepreneurial capability (ENCAP) of such firms and industrial competition (INDCOM) as predictors of the IBCO of a business. Analysis was conducted as to whether IBCO contributed to heightened market sensing capability (MKTSENSE) and indirectly reinforced competitiveness. To this end, data was sourced from 198 firms based in Nigeria, typically micro-, small- and medium-sized businesses. Statistical analysis indicated that IBCO had a stronger and direct effect on encouraging the fluency of operations at small- and medium-sized enterprises. However, IBCO in combination with a competitive advantage was insufficient to attain competitiveness, the magnitude of such an effect being indirectly anchored to the MKTSENSE of the firm. This study highlights that businesses need to invest in Internet marketing tools and employ them effectively to stay competitive over the long term. © 2020 Elsevier Ltd en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009882
utb.identifier.obdid 43881252
utb.identifier.scopus 2-s2.0-85089918718
utb.identifier.wok 000633390600015
utb.identifier.coden IJMAE
utb.source j-scopus
dc.date.accessioned 2020-09-15T13:41:17Z
dc.date.available 2020-09-15T13:41:17Z
dc.description.sponsorship research project NPU I [MSMT-7778/2019]; Internal Grant Agency of FaME through TBU in Zlin, [IGA/FaME/2019/008, IGA/FaME/2020/002]; Faculty of Management and Economics
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.contributor.internalauthor Nwaiwu, Fortune
utb.contributor.internalauthor Pilík, Michal
utb.contributor.internalauthor Chovancová, Miloslava
utb.fulltext.affiliation Michael Adu Kwarteng, Abdul Bashiru Jibril *, Fortune Nwaiwu, Michal Pilík, Miloslava Chovancova Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic * Corresponding author. E-mail addresses: kwarteng@utb.cz (M.A. Kwarteng), Jibril@utb.cz (A.B. Jibril), nwaiwu@utb.cz (F. Nwaiwu), pilik@utb.cz (M. Pilík), chovancova@utb.cz (M. Chovancova).
utb.fulltext.dates Received 19 November 2019 Received in revised form 6 July 2020 Accepted 7 August 2020
utb.fulltext.sponsorship This work was supported by the research project NPU I no. MSMT-7778/2019 RVO - Digital Transformation and its Impact on Customer Behaviour and Business Processes in Traditional and Online markets, as well as the Internal Grant Agency of FaME through TBU in Zlín, ref. IGA/FaME/2019/008 and IGA/FaME/2020/002. Furthermore, the authors acknowledge the immense contributions of Ing. Christian Nedu Osakwe, Ph.D. and Ing. Eric Afful-Dadzie, PhD. for their constructive guidance during the initial stages of preparing the article. Gratitude is also extended to Prof. Boris Popesko (Vice-dean for Research and Business Liaison) and Dr. Bedrich Zimola (Vice-dean for International Relations), both at the Faculty of Management and Economics , for facilitating the financial readiness of this project.
utb.wos.affiliation [Kwarteng, Michael Adu; Jibril, Abdul Bashiru; Nwaiwu, Fortune; Pilik, Michal; Chovancova, Miloslava] Tomas Bata Univ Zlin, Fac Management & Econ, Zlin, Czech Republic
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic
utb.fulltext.projects MSMT-7778/2019
utb.fulltext.projects IGA/FaME/2019/008
utb.fulltext.projects IGA/FaME/2020/002
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Management and Economics
utb.identifier.jel -
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