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Design students' view of creation in the context of the consumer market

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dc.title Design students' view of creation in the context of the consumer market en
dc.contributor.author Ližbetinová, Lenka
dc.contributor.author Weberová, Dagmar
dc.relation.ispartof 13th International Technology, Education and Development Conference (INTED2019)
dc.identifier.issn 2340-1079 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2019
dc.citation.spage 7261
dc.citation.epage 7265
dc.event.title 13th International Technology, Education and Development Conference (INTED)
dc.event.location Valencia
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2019-03-11
dc.event.edate 2019-03-13
dc.type conferenceObject
dc.language.iso en
dc.publisher Iated-Int Assoc Technology Education & Development
dc.identifier.doi 10.21125/inted.2019.1759
dc.relation.uri https://library.iated.org/view/LIZBETINOVA2019DES
dc.subject Design en
dc.subject college students en
dc.subject design of products en
dc.subject market en
dc.description.abstract The market has its requirements for each product type. But consumers themselves create room for creativity in design. A frequent question from a marketing perspective is whether the design of a product is more important than its functionality in terms of meeting the customer's needs and desires. It is also possible that at present the market is overwhelmed by "similar products" and the differences are found by customers in design. Or, should the designer initially think about product functionality, the culture of people within the target market, or the viability of the product itself? The aim of the article is to identify attitudes and views of design specialists in creating their products in the context of design, functionality, uniqueness and viability. The article is based on the partial results of research focused on the design function in the context of the consumer market from the point of view of the new generation of design students. The presented results are processed from the obtained data by a questionnaire survey on a sample of 136 students of design within colleges in the Czech Republic. There has been used basic descriptive statistics for data processing. The results create an idea of the young generation's perspective of future designers on product application in the context of the consumer market. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1009825
utb.identifier.obdid 43882110
utb.identifier.wok 000541042202053
utb.source S-wok
dc.date.accessioned 2020-07-29T07:30:41Z
dc.date.available 2020-07-29T07:30:41Z
dc.description.sponsorship Design Thinking Excellent Research and Creative Project Grant at the Faculty of Multimedia Communications, Tomas Bata University in Zlin in 2018
utb.contributor.internalauthor Weberová, Dagmar
utb.fulltext.affiliation L. Ližbetinová 1, D. Weberová 2 1 The Institute of Technology and Business (CZECH REPUBLIC) 2 Tomas Bata University (CZECH REPUBLIC)
utb.fulltext.dates -
utb.fulltext.sponsorship This research was supported in part by the Design Thinking Excellent Research and Creative Project Grant at the Faculty of Multimedia Communications, Tomas Bata University in Zlin in 2018.
utb.wos.affiliation [Lizbetinova, L.] Inst Technol & Business, Ceske Budejovice, Czech Republic; [Weberova, D.] Tomas Bata Univ, Zlin, Czech Republic
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