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Specific of marketing communication in higher education and development of preferences of communication tools by applicants in the Czech Republic

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Citace článku v konferenčním sborníku:
JUŘÍKOVÁ, Martina. Specific of marketing communication in higher education and development of preferences of communication tools by applicants in the Czech Republic. In: 12th annual International Conference of Education, Research and Innovation (ICERI 2019) [online]. Seville: Iated-Int Assoc Technology Education & Development, 2019, s. 2166-2172. [cit. 2020-11-28]. ISSN 2340-1095. Dostupné z: https://library.iated.org/view/JURIKOVA2019SPE.

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