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Communication appeals as a tool for building a positive image of higher education institution

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
KOCOUREK, Josef. Communication appeals as a tool for building a positive image of higher education institution. In: 12th annual International Conference of Education, Research and Innovation (ICERI 2019) [online]. Seville: Iated-Int Assoc Technology Education & Development, 2019, s. 2160-2165. [cit. 2020-11-23]. ISSN 2340-1095. Dostupné z: https://library.iated.org/view/KOCOUREK2019COM.

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