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Student projects as a tool of university PR and brand building

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dc.title Student projects as a tool of university PR and brand building en
dc.contributor.author Pavelka, Jiří
dc.relation.ispartof 9th International Conference on Education and Educational Psychology (ICEEPSY 2018)
dc.identifier.issn 2357-1330 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2019
utb.relation.volume 53
dc.citation.spage 535
dc.citation.epage 543
dc.event.title 9th International Conference on Education and Educational Psychology (ICEEPSY)
dc.event.location Athens
utb.event.state-en Greece
utb.event.state-cs Řecko
dc.event.sdate 2018-10-02
dc.event.edate 2018-10-05
dc.type conferenceObject
dc.language.iso en
dc.publisher Future Acad
dc.identifier.doi 10.15405/epsbs.2019.01.51
dc.relation.uri https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F51.pdf
dc.subject Student project en
dc.subject university PR en
dc.subject brand building en
dc.description.abstract There are new opportunities and trends in public relations and brand building and in the issue of university communication with the public and in the issue of university brand building. Knowledge of these changes and trends is a prerequisite for successful and effective communication of universities with their potential clients. What is the scope of technologies and the role of project management in production systems of culture? What are the new tools in the field of university public communications? And whether the new public relations tools act as tools for building a university brand? New findings will be used for building of university communication strategies. New communication strategies are necessary for communication with the public, especially with high school students who are potential clients of universities. The study is based on textual and content analysis of documents stored in university information networks and accessible via the Internet. Student projects have a strong potential in the processes of university communication with the public. As an effective method in the process of promotion, publishing and distribution of student projects, appears to be the use of e-marketing methods. The paper concludes that creation and on-line publication of student projects represent the initial stage in the process of university communication with public and the specific forms and the important components in the field of university brand building. (C) 2019 Published by Future Academy www.FutureAcademy.org.UK en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1009698
utb.identifier.obdid 43882085
utb.identifier.wok 000527803500045
utb.source S-wok
dc.date.accessioned 2020-05-27T10:12:52Z
dc.date.available 2020-05-27T10:12:52Z
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Pavelka, Jiří
utb.fulltext.affiliation Jiří Pavelka a* a Tomas Bata University in Zlin, Univerzitní 2431, 760 01 Zlín, Czech Republic, jpavelka@utb.cz, +420 737838430
utb.fulltext.dates -
utb.wos.affiliation [Pavelka, Jiri] Tomas Bata Univ Zlin, Univ 2431, Zlin 76001, Czech Republic
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