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Impact of security and trust as factors that influence the adoption and use of digital technologies that generate, collect and transmit user data

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dc.title Impact of security and trust as factors that influence the adoption and use of digital technologies that generate, collect and transmit user data en
dc.contributor.author Nwaiwu, Fortune
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Jibril, Abdul Bashiru
dc.contributor.author Buřita, Ladislav
dc.contributor.author Pilík, Michal
dc.relation.ispartof Proceedings of the 15th International Conference on Cyber Warfare and Security, ICCWS 2020
dc.identifier.issn 2048-9889 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-912764-52-5
dc.date.issued 2020
dc.citation.spage 363
dc.citation.epage 372
dc.event.title 15th International Conference on Cyber Warfare and Security, ICCWS 2020
dc.event.location Norfolk, VA
utb.event.state-en United States
utb.event.state-cs Spojené státy americké
dc.event.sdate 2020-03-12
dc.event.edate 2020-03-13
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International Limited
dc.identifier.doi 10.34190/ICCWS.20.016
dc.relation.uri https://search.proquest.com/docview/2390159752?pq-origsite=gscholar
dc.subject digital technologies en
dc.subject UTAUT en
dc.subject adoption en
dc.subject IUIPC en
dc.subject quantitative research en
dc.subject PLS-SEM en
dc.subject security en
dc.subject trust en
dc.subject social influence en
dc.description.abstract Among several factors that influence users' decision to adopt technology, studies have shown that the perception users attach to “security” and “trust” have a significant influence on their willingness to adopt such technology. Also, “social influence” plays an important role, the conceptual framework adopted for this study shows the relationship among these factors. The assurance of security and trustworthiness of technology is relevant in building the confidence of users towards technology adoption and use, as it reduces their level of anxiety towards such technology. The study aimed to contribute to the body of scientific evidence by filling the theoretical and empirical gap associated with users' behavioural intentions towards the adoption and use of technological artifacts that collect, store and transmit users' private data. The study took inspirations from theoretical frameworks such as TAM, UTAUT, and the IUIPC in proposing the conceptual framework adopted for the study. The study investigated the effect of security, trust and social influence in the adoption and usage of digital technologies that handle user private data. To test the hypothesized relationships in the research framework, a positivist research paradigm was adopted, precisely a quantitative approach. More specifically, a variance-based structural equation modelling (i.e., PLS-SEM) was employed in testing the research hypotheses. The research concluded by establishing that security and trust considerations as well as social influence impact user behavioural intentions to adopt these technologies, and how they prioritize each of these three factors. The research contributes to the existing body of knowledge on technology adoption by exploring how security and trust influence the behavioural intention of a user to adopt any technological artifact which handles their personal. © 2020. the authors. All Rights Reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009675
utb.identifier.obdid 43881206
utb.identifier.scopus 2-s2.0-85083381033
utb.identifier.wok 000560067200043
utb.source d-scopus
dc.date.accessioned 2020-05-06T19:41:54Z
dc.date.available 2020-05-06T19:41:54Z
dc.description.sponsorship Tomas Bata University in Zlin through IGA Project [IGA/FaME/2020/002]; research project NPU I [MSMT-7778/2018]
utb.contributor.internalauthor Nwaiwu, Fortune
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.contributor.internalauthor Buřita, Ladislav
utb.contributor.internalauthor Pilík, Michal
utb.fulltext.affiliation Fortune Nwaiwu, Michael Adu Kwarteng, Abdul Bashiru Jibril, Ladislav Buřita, Michal Pilik Tomas Bata University, Zlin Czech Republic
utb.fulltext.dates -
utb.fulltext.sponsorship This article is supported by Tomas Bata University in Zlin through IGA Project -IGA/FaME/2020/002: The Impact of Digital Transformation on Consumer Behaviour and Firm’s Sustainable Performance, and further by the financial support of research project NPU I no. MSMT-7778/2018 RVO - Digital Transformation and its Impact on Customer Behaviour and Business Processes in Traditional and Online markets
utb.wos.affiliation [Nwaiwu, Fortune; Kwarteng, Michael Adu; Jibril, Abdul Bashiru; Burita, Ladislav; Pilik, Michal] Tomas Bata Univ, Zlin, Czech Republic
utb.scopus.affiliation Tomas Bata University, Zlin, Czech Republic
utb.fulltext.projects IGA/FaME/2020/002
utb.fulltext.projects MSMT-7778/2018 RVO
utb.identifier.jel -
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