TBU Publications
Repository of TBU Publications

The employer branding creation and HR marketing in selected healthcare service providers

DSpace Repository

Show simple item record


dc.title The employer branding creation and HR marketing in selected healthcare service providers en
dc.contributor.author Bejtkovský, Jiří
dc.contributor.author Copca, Narcis
dc.relation.ispartof Management & Marketing-Challenges for the Knowledge Society
dc.identifier.issn 1842-0206 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2020
utb.relation.volume 15
utb.relation.issue 1
dc.citation.spage 95
dc.citation.epage 108
dc.type article
dc.language.iso en
dc.publisher Sciendo
dc.identifier.doi 10.2478/mmcks-2020-0006
dc.relation.uri https://content.sciendo.com/view/journals/mmcks/15/1/article-p95.xml
dc.subject employer branding creation en
dc.subject HR marketing en
dc.subject healthcare service providers en
dc.subject human resource management en
dc.subject employees en
dc.subject Czech Republic en
dc.description.abstract The paper focuses on the employer branding creation and HR marketing in selected healthcare service providers. The employer branding creation and HR marketing have become an interesting and creative area both in the field of HR management and marketing. The process of the employer branding creation and the conception of HR marketing coming from within the organizations and corporations could an interesting and effective tool that management not only in healthcare service providers could use to create a relationship with their current and also the potential employees. The aim of the article was to find out, among other things, which factors influence the choice of the employer (concerning the selected healthcare service provider). This study was researched on the gender and biological age of the respondents. For research purposes, a structured questionnaire was used. This questionnaire was distributed among selected healthcare service providers in the Czech Republic. The proposed research hypotheses have been verified through research. The statistical method of the Pearson's Chi-square test was chosen to verify the research hypotheses. This research study has brought the compelling findings. Firstly, that there is a statistically significant relationship between the factors influencing the choice of the employer (the selected healthcare service provider) and the age of the respondents, and secondly that there is a statistically significant relationship between the factors influencing the choice of the employer and the gender of the respondents in selected healthcare service providers in the Czech Republic. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009650
utb.identifier.scopus 2-s2.0-85083880491
utb.identifier.wok 000525754700006
utb.source J-wok
dc.date.accessioned 2020-05-06T19:41:52Z
dc.date.available 2020-05-06T19:41:52Z
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Unported
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/
dc.rights.access openAccess
utb.ou Department of Management and Marketing
utb.contributor.internalauthor Bejtkovský, Jiří
utb.wos.affiliation [Bejtkovsky, Jiri] Tomas Bata Univ Zlin, Fac Management & Econ, Dept Management & Mkt, Mostni 5139, Zlin, Czech Republic; [Copca, Narcis] Bucharest Univ Econ Studies, Bucharest, Romania
utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Management and Marketing, Mostní, Zlín, 5139, Czech Republic; Bucharest University of Economic Studies, Bucharest, Romania
Find Full text

Files in this item

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 Unported Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Unported