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Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana

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dc.title Towards understanding the initial adoption of online retail stores in a low internet penetration context: An exploratory work in Ghana en
dc.contributor.author Jibril, Abdul Bashiru
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Pilík, Michal
dc.contributor.author Botha, Elsamari
dc.contributor.author Osakwe, Christian Nedu
dc.relation.ispartof Sustainability (Switzerland)
dc.identifier.issn 2071-1050 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2020
utb.relation.volume 12
utb.relation.issue 3
dc.type article
dc.language.iso en
dc.publisher MDPI AG
dc.identifier.doi 10.3390/su12030854
dc.relation.uri https://www.mdpi.com/2071-1050/12/3/854
dc.subject online retail store en
dc.subject stimulus-organism-response en
dc.subject ease of use en
dc.subject e-shoppers en
dc.subject convenience en
dc.subject Ghana en
dc.description.abstract Online shopping has become increasingly popular in the past two decades. Yet, despite its popularity, the use of online stores on the African continent pales in comparison to other parts of the world. Moreover, in many economic contexts in Africa and including Ghana, there has been very limited research on the subject of online adoption and in particular, the fundamental factors that can influence its initial adoption, especially among young and relatively educated consumers who constitute the largest demographic group there. We, therefore, make a determined effort to fill this growing knowledge gap by exploring some fundamental factors associated to shop online by young and educated consumers. This exploratory research draws on the stimulus-organism-response (SOR) framework and focuses on five variables of interest namely perceived ease of use, government support infrastructure, and economic considerations about pricing, perceived convenience and use intentions of online retail stores. Evidence collected from 294 research participants provides support for our research propositions Finally, our research contributions and future study directions are considered in the concluding part of the paper. © 2020 by the author. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1009620
utb.identifier.obdid 43880771
utb.identifier.scopus 2-s2.0-85081243245
utb.identifier.wok 000519135102010
utb.source j-scopus
dc.date.accessioned 2020-03-26T10:44:54Z
dc.date.available 2020-03-26T10:44:54Z
dc.description.sponsorship Internal Grant Agency of FaME through TBU in Zlin The Impact of Digital Transformation On Consumer Behaviour and Firm's Sustainable Performance [IGA/FaME/2019/008, IGA/FaME/2020/002]; project NPU I RVO-Digital Transformation and its Impact on Customer Behavioural and Business Processes in Traditional and Online markets [MSMT-7778/2018]
dc.rights Attribution 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Pilík, Michal
utb.fulltext.sponsorship This work was supported lj>y the Internal Grant Agency of FaME through TBU in Zlin No. IGA/FaME/2019/008; IGA/FaME/2020/002-The Impact of Digital Transformation On Consumer Behaviour and Firm's Sustainable Performance and further by the financial support of research project NPUI no. MSMT-7778/2018 RVO-Digital Transformation and its Impact on Customer Behavioural and Business Processes in Traditional and Online markets. We would like to thank Bedrich Zimola (vice-dean for international relations), and Assoc. Miloslava Chovancova (Chairperson, Academic board senate), all at Faculty of Management and Economics-TBU in Zlin for their consistency and persistence scholarly advice on data analysis for this new epistle.
utb.wos.affiliation [Jibril, Abdul Bashiru; Kwarteng, Michael Adu; Pilik, Michal] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic; [Botha, Elsamari; Osakwe, Christian Nedu] Univ Stellenbosch, Fac Econ & Management Sci, Business Sch, Carl Cronje Dr,Bellville Pk Campus, ZA-7530 Bellville, South Africa
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 76001, Czech Republic; Faculty of Economic and Management Sciences, University of Stellenbosch Business School, Carl Cronjé Drive, Bellville Park Campus, Bellville, Cape Town, 7530, South Africa
utb.fulltext.projects IGA/FaME/2019/008
utb.fulltext.projects IGA/FaME/2020/002
utb.fulltext.projects MSMT-7778/2018
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