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The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community

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Citace článku v časopise:
JIBRIL, Abdul Bashiru, Michael Adu KWARTENG, Miloslava CHOVANCOVÁ a Michal PILÍK. The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community. Cogent Business and Management [online]. 2019, vol. 6, iss. 1 [cit. 2020-11-25]. ISSN 2331-1975. Dostupné z: https://www.cogentoa.com/article/10.1080/23311975.2019.1673640.

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