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Internet-based channel orientation for domesticated services firm: Some drivers and consequences

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dc.title Internet-based channel orientation for domesticated services firm: Some drivers and consequences en
dc.contributor.author Kwarteng, Michael Adu
dc.contributor.author Jibril, Abdul Bashiru
dc.contributor.author Nwaiwu, Fortune
dc.contributor.author Pilík, Michal
dc.contributor.author Ali, Maged
dc.relation.ispartof IFIP Advances in Information and Communication Technology
dc.identifier.issn 1868-4238 Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.isbn 9783030206703
dc.date.issued 2019
utb.relation.volume 558
dc.citation.spage 90
dc.citation.epage 103
dc.event.title IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2019
dc.event.location Accra
utb.event.state-en Ghana
utb.event.state-cs Ghana
dc.event.sdate 2019-06-21
dc.event.edate 2019-06-22
dc.type conferenceObject
dc.language.iso en
dc.publisher Springer
dc.identifier.doi 10.1007/978-3-030-20671-0_7
dc.relation.uri https://link.springer.com/chapter/10.1007/978-3-030-20671-0_7
dc.subject Consequences en
dc.subject Domesticated service firms en
dc.subject Drivers en
dc.subject Firm’s competitiveness en
dc.subject Internet orientation en
dc.description.abstract Undeniably, several studies have reported on both antecedents and the consequents of infusing internet-based channel orientation into the operations of small or micro domesticated firms. However, in the developing and to be precise the African context, such studies are somewhat scant. To address this yearlong theoretical and practical gap, this study takes inspirations from the theoretical underpinnings of both micro-institutional view of the firm as well as resource strategic action. Henceforth, this study supplements the existing internet orientation literature and adds to the on-going debate why internet channel orientation stands as the focal point and engine of survival in small and midsized enterprises. In light of this, this study proposes that entrepreneurial capability of the firm and industry competition predict Internet-based channel orientation (IORIENT) of the firm. Furthermore, the study tests the assumption that the utilisation IORIENT not only potentially contributes to greater market-sensing capability but that it can also indirectly lead to firm competitiveness. Survey data from 198 firms offer initial support for the research propositions. Overall, the research study encourages firms not to only invest in Internet marketing tools but also to effectively use these tools as this is critical to their long-term competitiveness. © 2019, IFIP International Federation for Information Processing. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008970
utb.identifier.obdid 43880505
utb.identifier.scopus 2-s2.0-85068477763
utb.source d-scopus
dc.date.accessioned 2019-08-16T09:30:13Z
dc.date.available 2019-08-16T09:30:13Z
utb.contributor.internalauthor Kwarteng, Michael Adu
utb.contributor.internalauthor Jibril, Abdul Bashiru
utb.contributor.internalauthor Nwaiwu, Fortune
utb.contributor.internalauthor Pilík, Michal
utb.fulltext.sponsorship This work was supported by the Internal Grant Agency of FaME through TBU in Zlín No. IGA/FaME/2019/008; Project title: Country-of-origin effect on domestic product (brand) purchasing intention and SME’s sustainability in developing countries. Also by the financial support of research project NPU I no. MSMT-7778/2018 RVO - Digital Transformation and its Impact on Customer Behaviour and Business Processes in Traditional and Online markets.
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin, 760 01, Czech Republic; Essex Business School, EBS.3.84 Colchester Campus, Colchester, United Kingdom
utb.fulltext.projects IGA/FaME/2019/008
utb.fulltext.projects MSMT-7778/2018ne markets.
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