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LinkedIn and its impact on marketing strategy in business

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dc.title LinkedIn and its impact on marketing strategy in business en
dc.contributor.author Vykydalová, Nikola
dc.relation.ispartof 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.date.issued 2018
dc.citation.spage 289
dc.citation.epage 299
dc.event.title 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2018-04-25
dc.event.edate 2018-04-25
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2018.26
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2018.pdf
dc.subject Social media impact en
dc.subject Business en
dc.subject small business en
dc.subject marketing en
dc.subject media en
dc.subject LinkedIn en
dc.subject digitization en
dc.description.abstract In a fast growing society and globalisation is enormous competition between small and medium businesses all over the world. The role of social media for all of them is huge and getting bigger every day. Social media plays very big part of life not just for human beings but also companies and their marketing. This article contains couple important information and research, which is part of article, is made in the period of end 2017 and beginning of 2018. (December 2017 February 2018). Especially structured interview method were used to acknowledge opinion of companies owners and employees about impact of social media activities, business environment along with a questionnaire to examine social media as "daily bread" for many companies. Data of study were gathered by using few questionnaires with of course different type of questions. A descriptive analysis just showed that usage of social media is important for image of company, relationship with customers or even brand. Recommendations are easy to put forward visible social media and use it more visible for business and entrepreneurs as well. Objectives and goals of the selected research are to show small companies and entrepreneurs how to react on social media. What to do for making profit of social media and how to understand, interact and handle LinkedIn as is platform for hiring people for business. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008792
utb.identifier.rivid RIV/70883521:28120/18:63521266!RIV19-MSM-28120___
utb.identifier.obdid 43879554
utb.identifier.wok 000466529800026
utb.source d-wok
dc.date.accessioned 2019-08-13T10:17:21Z
dc.date.available 2019-08-13T10:17:21Z
dc.description.sponsorship FaME UTB, IGA [2018/015]
utb.contributor.internalauthor Vykydalová, Nikola
utb.fulltext.affiliation Nikola Vykydalova Tomas Bata University, Economy and Management faculty Kvítková 4193, Zlín Telephone number: +420777 865 726 E-mail: nikola.vykydalova@icloud.com ORCID:0000-0001-5283-7513
utb.fulltext.dates -
utb.fulltext.sponsorship The article`s author Ing. Nikola Vykydalova is thankful and blessed for Internal Grant Agency of FaME UTB, IGA project 2018/015 called Consumer behaviour changes and entrepreneurship for market development through digitization which is cooperate with Miss Quyen Phu Thi Phan, Fortesa Haziri and Sayanti Shaw.
utb.wos.affiliation [Vykydalova, Nikola] Tomas Bata Univ, Fac Econ & Management, Kvitkova 4193, Zlin, Czech Republic
utb.fulltext.projects IGA/FaME/2018/015
utb.fulltext.faculty Economy and Management faculty
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