Social media: New channel of internal communication for employee engagement?

Abstract

This paper aims to fill the gap in the literature review of internal communication and employee engagement in the age of social media and then, proposes a conceptual model of using social media channel in internal communication for enhancing employee engagement. Qualitative methodology is adopted by reviewing and analysing research papers related to the following terms: "social media", "internal communication", and "employee engagement". The result of this study is the conceptual model based on three hypotheses, including social media usage on employee engagement directly and indirectly through mediating variable "perceived organizational support". This positive result intends to encourage managers and employers to allowing using social media among employees as an internal communication tool. However, regarding the reliability, it is essential to collect data and do empirical research based on this model.