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Social media: New channel of internal communication for employee engagement?

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dc.title Social media: New channel of internal communication for employee engagement? en
dc.contributor.author Nguyen, Luong Hoang Lien
dc.contributor.author Gregar, Aleš
dc.relation.ispartof 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.date.issued 2018
dc.citation.spage 177
dc.citation.epage 187
dc.event.title 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2018-04-25
dc.event.edate 2018-04-25
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2018.16
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2018.pdf
dc.subject Employee engagement en
dc.subject internal communication en
dc.subject social media en
dc.subject conceptual framework en
dc.description.abstract This paper aims to fill the gap in the literature review of internal communication and employee engagement in the age of social media and then, proposes a conceptual model of using social media channel in internal communication for enhancing employee engagement. Qualitative methodology is adopted by reviewing and analysing research papers related to the following terms: "social media", "internal communication", and "employee engagement". The result of this study is the conceptual model based on three hypotheses, including social media usage on employee engagement directly and indirectly through mediating variable "perceived organizational support". This positive result intends to encourage managers and employers to allowing using social media among employees as an internal communication tool. However, regarding the reliability, it is essential to collect data and do empirical research based on this model. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008785
utb.identifier.rivid RIV/70883521:28120/18:63519303!RIV19-MSM-28120___
utb.identifier.obdid 43878335
utb.identifier.wok 000466529800016
utb.source d-wok
dc.date.accessioned 2019-08-13T10:17:20Z
dc.date.available 2019-08-13T10:17:20Z
dc.description.sponsorship Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlin [No.IGA/FaME/2018/009]
utb.contributor.internalauthor Nguyen, Luong Hoang Lien
utb.contributor.internalauthor Gregar, Aleš
utb.fulltext.sponsorship The research for this paper was financially supported by the Internal Grant Agency of Faculty of Management and Economics, Tomas Bata University in Zlín, grant No.IGA/FaME/2018/009
utb.wos.affiliation [Nguyen, Lien. H. L.] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic
utb.fulltext.projects IGA/FaME/2018/009
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