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Current state of scientific knowledge in the field of CRM use in tourism

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dc.title Current state of scientific knowledge in the field of CRM use in tourism en
dc.contributor.author Hýblová, Monika
dc.relation.ispartof 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.date.issued 2018
dc.citation.spage 127
dc.citation.epage 136
dc.event.title 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2018-04-25
dc.event.edate 2018-04-25
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2018.12
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2018.pdf
dc.subject CRM en
dc.subject tourism en
dc.subject previous research en
dc.description.abstract This article focuses on defining and specifying the client in tourism and managing the relationship with the client. Tourism is a specific and expensive service, with its own ways of communicating and accessing the client. In addition to the basic concept, the article also contains an overview of how the Czech legal system defines a client. Furthermore, Customer relationship management and its specifics in the field of tourism are defined in detail. This article provides not only an overview of the customer, but it also shows the summarizes specific rules and communication with the customer. The aim of the thesis is to define and explore the basic concepts of the studied subject and to compare the established foreign experience. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008782
utb.identifier.rivid RIV/70883521:28120/18:63519156!RIV19-MSM-28120___
utb.identifier.obdid 43878314
utb.identifier.wok 000466529800012
utb.source d-wok
dc.date.accessioned 2019-08-13T10:17:20Z
dc.date.available 2019-08-13T10:17:20Z
dc.description.sponsorship Internal Grant Agency of FaME
utb.contributor.internalauthor Hýblová, Monika
utb.fulltext.affiliation Monika Hýblova Tomas Bata University in Zlín, Faculty of Management and Economics nám. T. G. Masaryka 5555,760 01 Zlín, Czech Republic Telephone number:777 332 119 E-mail: mhyblova@utb.cz ORCID: 0000-0002-7788-6204
utb.fulltext.dates -
utb.fulltext.sponsorship The author would like to thank the Internal Grant Agency of FaME for providing financial support to carry out this research. Funding was extended through: TBU No.IGA/FaME/2018/002 - Using of Marketing 4.0 principles for customer relationship management in the Czech Republic.
utb.wos.affiliation [Hyblova, Monika] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic
utb.fulltext.projects IGA/FaME/2018/002
utb.fulltext.faculty Faculty of Management and Economics
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