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Building customer relationship through the social networks in the field of e-commerce in Czechia - conceptual framework of research

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dc.title Building customer relationship through the social networks in the field of e-commerce in Czechia - conceptual framework of research en
dc.contributor.author Bartók, Ottó
dc.relation.ispartof 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.date.issued 2018
dc.citation.spage 6
dc.citation.epage 16
dc.event.title 14th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2018-04-25
dc.event.edate 2018-04-25
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2018.01
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2018.pdf
dc.subject CRM en
dc.subject social networks en
dc.subject e-commerce en
dc.subject Czechia en
dc.description.abstract This article discusses the concept of building customer relationship through the social networks (SN) to maintain loyalty and increase customer satisfaction in e-commerce in the Czech Republic. SN are a phenomenon at the beginning of the 21st century and it is a question of whether they can be used as a supportive tool in building relationships with customers. This research framework provides the basic theoretical knowledge necessary to create a conceptual framework of research. For this was used content analysis of literature. Includes individual research methods, both qualitative and quantitative. The qualitative part is supported by an interview and quantitative is supported by the Structural equation modelling (SEM). At the end of the article, the is suggested implications for theory and social practice are given. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008776
utb.identifier.rivid RIV/70883521:28120/18:63518857!RIV19-MSM-28120___
utb.identifier.obdid 43878211
utb.identifier.wok 000466529800001
utb.source d-wok
dc.date.accessioned 2019-08-13T10:17:19Z
dc.date.available 2019-08-13T10:17:19Z
dc.description.sponsorship Internal Grant Agency of FaME [IGA/FaME/2018/002]
utb.contributor.internalauthor Bartók, Ottó
utb.fulltext.sponsorship The author would like to thank the Internal Grant Agency of FaME for providing financial support to carry out this research. Funding was extended through: TBU No. IGA/FaME/2018/002 - Using of Marketing 4.0 principles for customer relationship management in the Czech Republic
utb.wos.affiliation [Bartok, Otto] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin, Czech Republic
utb.fulltext.projects IGA/FaME/2018/002
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