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Consumer behavior in the context of wine tourism

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dc.title Consumer behavior in the context of wine tourism en
dc.contributor.author Malačka, Lena
dc.contributor.author Vesela, Jitka
dc.relation.ispartof 12th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.identifier.isbn 978-80-7454-592-4
dc.date.issued 2016
dc.citation.spage 258
dc.citation.epage 267
dc.event.title 12th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2016-04-28
dc.event.edate 2016-04-28
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2016.27
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2016.pdf
dc.subject tourism en
dc.subject wine tourism en
dc.subject consumer behaviour en
dc.subject country of origin effect en
dc.description.abstract Wine industry and wine tourism are on the rise. In some regions of the Czech Republic income from these activities can generate more incomes for municipal budgets. Not only because of the fact that they are contributing to region development and are making the region more attractive for bigger investors and entrepreneurs who offers new working opportunities but also because new forms of tourism connected to the wine industry are developing. The aim of this paper is to confirm if there is a significant dependence between the consumers' preference of local producers and their relation to the wine tourism. This relation was confirmed by using the Spearman's coefficient figured out on the base of gathered data. It means that the respondents were influenced by the the purchase at local producer winery to take part on the wine tourism activity. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008730
utb.identifier.wok 000466741400027
utb.source d-wok
dc.date.accessioned 2019-08-07T12:05:27Z
dc.date.available 2019-08-07T12:05:27Z
utb.contributor.internalauthor Malačka, Lena
utb.fulltext.affiliation Lena Malačka, Jitka Veselá Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 760 01 Zlín Telephone: +420 732 403 874 Email: malacka@fame.utb.cz orcid.org/0000-0002-5699-9269 Private College of Economic Studies in Znojmo, Department of Marketing and Management Loucká 656/21, 669 02 Znojmo Telephone: +420 736 269 273 Email: vesela@svse.cz
utb.fulltext.dates -
utb.wos.affiliation [Malacka, Lena] Tomas Bata Univ Zlin, Fac Econ & Management, Mostni 5139, Zlin 76001, Czech Republic; [Vesela, Jitka] Private Coll Econ Studies Znojmo, Dept Mkt & Management, Loucka 656-21, Znojmo 66902, Czech Republic
utb.fulltext.faculty Faculty of Management and Economics
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