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The role of customer journey in B2B content marketing

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Citace článku v konferenčním sborníku:
BAKHTIEVA, Elina. The role of customer journey in B2B content marketing. In: 12th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) [online]. Zlín: Tomas Bata University in Zlín, 2016, s. 31-42. [cit. 2024-10-04]. Dostupné z: http://dokbat.utb.cz/wp-content/uploads/DOKBAT2016.pdf.

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