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Marketing communications on B2B markets

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Citace článku v konferenčním sborníku:
POVOLNÁ, Lucie. Marketing communications on B2B markets. In: 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) [online]. Zlín: Tomas Bata University in Zlín, 2017, s. 278-285. [cit. 2020-12-01]. Dostupné z: http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf.

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