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Case study of communication of the project Water for

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dc.title Case study of communication of the project Water for en
dc.contributor.author Gartnerová, Eva
dc.relation.ispartof 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.identifier.isbn 978-80-7454-654-9
dc.date.issued 2017
dc.citation.spage 106
dc.citation.epage 112
dc.event.title 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2017-04-26
dc.event.edate 2017-04-27
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2017.11
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf
dc.subject project management en
dc.subject marketing communication en
dc.subject PR en
dc.subject water en
dc.subject internal communication en
dc.description.abstract This article is dedicated to the project Water for all and its ways of internal communication as well as marketing communication and PR. All the information is put to the case study of the project. The first chapter is an introduction to the topic and explain what the whole project is about, the second part describes the realization team and different functions of people involved in the project. The main and last part focuses on communication tools in the project. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1008697
utb.identifier.rivid RIV/70883521:28130/17:63516482!RIV18-MSM-28130___
utb.identifier.obdid 43876660
utb.identifier.wok 000466528800011
utb.source d-wok
dc.date.accessioned 2019-08-07T11:46:08Z
dc.date.available 2019-08-07T11:46:08Z
utb.contributor.internalauthor Gartnerová, Eva
utb.wos.affiliation [Gartnerova, Eva] Tomas Bata Univ Zlin, Fac Multimedia Commun, Dolni 34, Prostejov 79601, Czech Republic
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