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Selected methods of sustainability of customers in e-commerce

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dc.title Selected methods of sustainability of customers in e-commerce en
dc.contributor.author Bartók, Ottó
dc.relation.ispartof 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.identifier.isbn 978-80-7454-654-9
dc.date.issued 2017
dc.citation.spage 62
dc.citation.epage 70
dc.event.title 13th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT)
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2017-04-26
dc.event.edate 2017-04-27
dc.type conferenceObject
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.identifier.doi 10.7441/dokbat.2017.06
dc.relation.uri http://dokbat.utb.cz/wp-content/uploads/DOKBAT2017.pdf
dc.subject CRM en
dc.subject B2C en
dc.subject leading relationships with customers en
dc.subject e-commerce en
dc.subject eCRM en
dc.description.abstract The article discusses the sustainability of customers in e-commerce in the B2C relationship. Looks at the issue from a position of small or medium providers of goods in e-commerce section. Identifies major differences compared to the classic sale of goods and also defines critical approaches. This article tries to find out synergistic methods for the long-term sustainability of the customer in comparison with different methods. All these methods are evaluated based on the effect on final profit and the rate of return of individual customers for the year term. In conclusion of this article is the procedural scheme for the small and medium firm which should help increase the sustainability of customers in e-commerce. As important as the processing scheme is to increase customer loyalty. One option is to offer gifts and personal phone calls to increasing customers' loyalty. The consequence of these measures is an increase of 10.5% in comparison to the return of individual customers gained from basic data. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008696
utb.identifier.obdid 43878210
utb.identifier.wok 000466528800006
utb.source d-wok
dc.date.accessioned 2019-08-07T11:46:07Z
dc.date.available 2019-08-07T11:46:07Z
utb.contributor.internalauthor Bartók, Ottó
utb.wos.affiliation [Bartok, Otto] Tomas Bata Univ, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
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