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Analyzing electronic word of mouth intention for shopping websites: A means-end chain approach

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dc.title Analyzing electronic word of mouth intention for shopping websites: A means-end chain approach en
dc.contributor.author Phan, Quyen
dc.contributor.author Rivas, Adriana A. Amaya
dc.contributor.author Bat, Tuya
dc.relation.ispartof Journal of Internet Commerce
dc.identifier.issn 1533-2861 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2019
utb.relation.volume 18
utb.relation.issue 2
dc.citation.spage 113
dc.citation.epage 140
dc.type article
dc.language.iso en
dc.publisher Routledge Journals, Taylor & Francis Ltd
dc.identifier.doi 10.1080/15332861.2019.1595361
dc.relation.uri https://www.tandfonline.com/doi/abs/10.1080/15332861.2019.1595361?journalCode=wico20
dc.subject Means-end chain theory en
dc.subject website attributes en
dc.subject brand attitude en
dc.subject website attitude en
dc.subject eWOM intention en
dc.subject website trustworthiness en
dc.subject gender en
dc.description.abstract Using a means-end chain (MEC) approach, this article proposes a comprehensive and integrative conceptual model of the antecedents of electronic word of mouth (eWOM) intention. It examines the effects of website attributes on eWOM intention, a topic that has not been explored in its relation to these attributes. Hypotheses are tested using partial least squares (PLS) modeling of data from 290 online customers in Taiwan. Attitudes toward websites and brand attitudes are found to mediate the link between website attributes and eWOM intention. The moderating effects of website trustworthiness and gender are found to influence the relationship between website attributes and consumer attitudes. This study contributes to the knowledge of the effects of website design that encourage consumers to provide positive eWOM when purchasing clothes via a website and provides some practical suggestions for online retailers. © 2019, © 2019 Taylor & Francis Group, LLC. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008690
utb.identifier.obdid 43879929
utb.identifier.scopus 2-s2.0-85065399955
utb.identifier.wok 000468638400001
utb.source j-scopus
dc.date.accessioned 2019-08-07T11:46:06Z
dc.date.available 2019-08-07T11:46:06Z
dc.description.sponsorship Internal Grant Agency of the Faculty of Management and Economics, Tomas Bata University, in Zlin [IGA/FaME/2018/015]
utb.contributor.internalauthor Phan, Quyen
utb.fulltext.sponsorship The research for this article was financially supported by the Internal Grant Agency of the Faculty of Management and Economics, Tomas Bata University, in Zlín, grant TBU No. IGA/FaME/2018/015.
utb.wos.affiliation [Quyen Phu Thi Phan] Tomas Bata Univ Zlin, Fac Management & Econ, Nam TG Masaryka 5555, Zlin 76001, Czech Republic; [Quyen Phu Thi Phan] Univ Danang, Univ Econ, Fac Mkt, Danang, Vietnam; [Rivas, Adriana A. Amaya] ESPAE Grad Sch Management, ESPOL, Escuela Super Politecn Litoral, Guayaquil, Ecuador; [Bat, Tuya] Chinese Culture Univ, Dept Int Business Adm, Taipei, Taiwan
utb.scopus.affiliation Faculty of Management and Economics, Tomas Bata University in Zlin, Zlín, Czech Republic; Faculty of Marketing, University of Economics, The University of Danang, Danang, Viet Nam; Escuela Superior Politécnica del Litoral, ESPOL, ESPAE Graduate School of Management, Guayaquil, Ecuador; Department of International Business Administration, Chinese Culture University, Taipei, Taiwan
utb.fulltext.projects IGA/FaME/2018/015
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