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Design management: Does collaboration with a designer bring business prosperity?

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dc.title Design management: Does collaboration with a designer bring business prosperity? en
dc.contributor.author Kramoliš, Jan
dc.contributor.author Taraba, Pavel
dc.relation.ispartof Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration
dc.identifier.issn 1211-555X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2018
utb.relation.volume 26
utb.relation.issue 44
dc.citation.spage 139
dc.citation.epage 150
dc.type article
dc.language.iso en
dc.publisher Univerzita Pardubice
dc.subject Business Prosperity en
dc.subject Business Risk en
dc.subject Collaboration With Designer en
dc.subject Design Management en
dc.subject Design Thinking en
dc.subject Designer en
dc.description.abstract Business prosperity is most often mentioned regarding economic results (for instance profit, sales, sales growth, brand value growth, high demand for products). One of the factors that can be used today in rival competitive struggles is design. The very perception of the role of design as an opportunity is an essential prerequisite for increasing business prosperity. It is, therefore, logical to look at who is the creator of quality design in companies. Companies can solve this problem internally or hire a designer. The question is, which of the variants increases businesses prosperity. The aim of the paper is to clarify this relationship, i.e. whether a company's cooperation with the designer brings business prosperity. Secondly, the strong belief among companies in the Czech Republic that the cooperation with the designer is very expensive is considered. For interpreting results basic statistics indicators and tests of hypotheses (p-value) were used. Results from tests confirmed that most companies that collaborate with a designer believe that design helps to achieve business prosperity. The results also indicate that reluctance to cooperate with a designer because it is too expensive is not confirmed. © 2018 University of Pardubice. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008666
utb.identifier.obdid 43878833
utb.identifier.scopus 2-s2.0-85065587389
utb.source j-scopus
dc.date.accessioned 2019-07-08T12:00:01Z
dc.date.available 2019-07-08T12:00:01Z
utb.contributor.internalauthor Kramoliš, Jan
utb.contributor.internalauthor Taraba, Pavel
utb.fulltext.affiliation Jan Kramoliš, Pavel Taraba Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics Mostní 5139, 760 01 Zlín, Czech Republic Email: kramolis@fame.utb.cz Phone number: +420576032428 Tomas Bata University in Zlín, Faculty of Logistics and Crisis Management, Department of Logistics Studentské nám. 1532, 686 01 Uherské Hradiště, Czech Republic Email: taraba@utb.cz Phone number: +420576032088
utb.fulltext.dates Received: 06. 05. 2018 reviewed: 15. 06. 2018 Approved for publication: 24. 10. 2018
utb.scopus.affiliation Tomas Bata University in Zlín, Faculty of Management and Economics, Department of Economics, Mostní 5139, Zlín, 76001, Czech Republic
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.faculty Faculty of Logistics and Crisis Management
utb.fulltext.ou Department of Economics
utb.fulltext.ou Department of Logistics
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