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Rožnovské pivní lázně jako leader destinačního managementu v mikroregionu

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dc.title Rožnovské pivní lázně jako leader destinačního managementu v mikroregionu cs
dc.title Roznov brewery and Roznov beer spa as a leader of destination management in microregion case stady en
dc.contributor.author Kozák, Vratislav
dc.relation.ispartof Topical Issues of Tourism: Tourism as a Crossroads of Knowledge
dc.date.issued 2017
dc.citation.spage 181
dc.citation.epage 189
dc.event.title 12th International Conference on Topical Issues of Tourism - Tourism as a Crossroads of Knowledge
dc.event.location Jihlava
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2017-02-22
dc.event.edate 2017-02-23
dc.type conferenceObject
dc.language.iso cs
dc.publisher Coll Polytechnics Jihlava
dc.subject minibrewery en
dc.subject spa en
dc.subject restaurant en
dc.subject cooperation with tourism entities en
dc.subject destination management en
dc.description.abstract Roznov Brewery and Roznov Beer Spa work towards a completely unrivalled approach towards their clients in the spa sector. Their main goal is to combine components of alternative medicine based on methods used in ancient Egypt and eastern cultures, with both common and less common wellness and physiotherapeutic methods. On the premises, there is a beer spa, a sea spa and a children's spa. Besides beer from the brewery, there is also a chocolate factory offering their products. Though part of a former malt house has been converted into accommodation, its capacity is insufficient; to meet demand, they cooperate with five local hotels (in which laundry services are also provided). As the brewery and spa cooperate with a national carrier, our visitors can make use of concessionary fare. Thus, Roznov Brewery and Roznov Beer Spa are becoming the most important entity for destination management in the microregion. They also successfully incorporate and support traditions of local folklore. Methods used for the research include: observation, interviews with managers of Roznov Brewery and Roznov Beer Spa, location field research during a number of stays in the beer spa. In the course of data collection, the marketing mix, competitor analysis, SWOT analysis and guests' preferences were analysed. After the data processing, the methods of analysis, synthesis, induction, and deduction were used. The field research began from 2011 to 2017; the interviews took place mainly in 2016. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008477
utb.identifier.rivid RIV/70883521:28120/17:63517778!RIV18-MSM-28120___
utb.identifier.obdid 43877678
utb.identifier.wok 000455127500018
utb.source d-wok
dc.date.accessioned 2019-07-08T11:59:50Z
dc.date.available 2019-07-08T11:59:50Z
utb.contributor.internalauthor Kozák, Vratislav
utb.wos.affiliation [Kozak, Vratislav] Univ Tomase Bati Zline, Fak Managementu & Ekon, Ustav Managementu & Mkt, Nam TG Masaryka 5555, Zlin 76001, Czech Republic
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