Stakeholders in automotive sectors in the Czech Republic

Abstract

Automotive industry in the Czech Republic is important and highly monitored. A reason for this is mainly the fact that the automotive industry contributes significantly to the formation of GDP, according to the Ministry of Industry and Trade (MIT, 2016) 15% long-term profit is made in the automotive sector. This sector also creates large quantities of jobs, it employs more than 150,000 people. Prosperity in the automotive sector therefore has an impact on the overall climate and standard of living in the Czech Republic and can be assumed by companies in public sectors and cooperate with stakeholders. The aim of this article is to show how stakeholders perceive companies through their annual reports, and how this perception of corporate social responsibility is linked to the performance of companies. The survey included 94 companies. It was not confirmed that the success measured by financial indicators is related to the communication with external environment.