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Model of practical participation of students in higher education to improve graduate preparedness

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dc.title Model of practical participation of students in higher education to improve graduate preparedness en
dc.contributor.author Jurášková, Olga
dc.contributor.author Juříková, Martina
dc.contributor.author Kocourek, Josef
dc.relation.ispartof ICERI2016: 9th International Conference of Education, Research and Innovation
dc.identifier.issn 2340-1095 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2016
dc.citation.spage 8745
dc.citation.epage 8751
dc.event.title 9th Annual International Conference of Education, Research and Innovation (iCERi)
dc.event.location Seville
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2016-11-14
dc.event.edate 2016-11-16
dc.type conferenceObject
dc.language.iso en
dc.publisher IATED- The International Academy of Technology, Education and Development
dc.identifier.doi 10.21125/iceri.2016.0972
dc.relation.uri https://library.iated.org/view/JURASKOVA2016MOD
dc.subject Higher education en
dc.subject model en
dc.subject practical participation en
dc.subject students' competences en
dc.subject marketing oriented education en
dc.description.abstract The paper aims to present a model that has been developed in accordance with the results of a longterm analysis of secondary data resources and research activities (qualitative as well as quantitative research) at the Faculty of Multimedia Communications of TBU in Zlin. The model is based on the practical participation of students in particular stages of their studies, subsequent evaluation of these activities and modification of the content, form, as well as the number of lessons according to the requirements of business and industry. The model effectively improves students' competences not only as regards their expertise, but also their soft skills (teamwork, presentation skills, etc.). The implementation of the model is determined by cultural and professional factors, but serves as proven ` best practice' in the Central European scale at marketing and/or communications-oriented education institutions. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1007733
utb.identifier.obdid 43877799
utb.identifier.wok 000417330208100
utb.source d-wok
dc.date.accessioned 2018-02-26T10:20:03Z
dc.date.available 2018-02-26T10:20:03Z
utb.contributor.internalauthor Jurášková, Olga
utb.contributor.internalauthor Juříková, Martina
utb.contributor.internalauthor Kocourek, Josef
utb.wos.affiliation [Juraskova, Olga; Jurikova, Martina; Kocourek, Josef] Tomas Bata Univ Zlin, Fac Multimedia Communiat, Zlin, Czech Republic
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