Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender

Wanninayake, W.M.C. Bandara; Chovancová, Miloslava

dc.title	Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender	en
dc.contributor.author	Wanninayake, W.M.C. Bandara
dc.contributor.author	Chovancová, Miloslava
dc.relation.ispartof	Hradec Economic Days 2012, pt II
dc.identifier.isbn	978-80-7435-172-3
dc.date.issued	2012
dc.citation.spage	221
dc.citation.epage	226
dc.event.title	10th International Scientific Conference on Hradec Economic Days 2012: Economic Development and Management of Regions
dc.event.location	Hradec Kralové
utb.event.state-en	Czech Republic
utb.event.state-cs	Česká republika
dc.event.sdate	2012-01-31
dc.event.edate	2012-02-01
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	Gaudeamus
dc.relation.uri	https://uni.uhk.cz/hed/site/assets/files/1051/proceedings_2012_2.pdf#page=222
dc.subject	consumer ethnocentrism	en
dc.subject	cultural orientation	en
dc.subject	local brand biasness	en
dc.description.abstract	The purpose of this paper is to examine certain aspects of the relationship between personal cultural orientation and consumer ethnocentrism (CE) in the context of young educated customers in Sri Lanka. The sample was drawn from university students who are usually buying FMCG product categories. Self administrated questionnaire was distributed among 80 randomly selected respondents including both male and female. The reliability of all scales was found to be acceptable since Cronbach's Alpha values were higher than 0.6. The findings revealed that collectivism, masculinity and uncertainty avoidance display positive correlation with CE. Power distance and long term orientation have negative correlation with CE. However there is no significant difference between male and females in terms of CE and Local brand biasness.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1007331
utb.identifier.obdid	43868823
utb.identifier.wok	000393447500037
utb.source	d-wok
dc.date.accessioned	2017-09-08T12:14:41Z
dc.date.available	2017-09-08T12:14:41Z
utb.contributor.internalauthor	Wanninayake, W.M.C. Bandara
utb.contributor.internalauthor	Chovancová, Miloslava
utb.fulltext.affiliation	W.M.C.Bandara Wanninayake, Miloslava Chovancová Tomas Bata University in Zlín bwanninayake@gmail.com, chovancova@fame.utb.cz
utb.fulltext.dates	-
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utb.fulltext.projects	-