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Postavení minipivovarů v kulinářském cestovním ruchu v České republice

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dc.title Postavení minipivovarů v kulinářském cestovním ruchu v České republice cs
dc.title The position of microbreweries in the culinary tourism in the Czech Republic en
dc.contributor.author Kozák, Vratislav
dc.relation.ispartof Globalization and Its Socio-Economic Consequences, 16th International Scientific Conference Proceedings, PT S I-V
dc.identifier.isbn 978-80-8154-191-9
dc.date.issued 2016
dc.citation.spage 1031
dc.citation.epage 1037
dc.event.title 16th International Scientific Conference on Globalization and its Socio-Economic Consequences
dc.event.location Rajecké Teplice
utb.event.state-en Slovakia
utb.event.state-cs Slovensko
dc.event.sdate 2016-10-05
dc.event.edate 2016-10-06
dc.type conferenceObject
dc.language.iso en
dc.publisher University of Zilina, Faculty of Operation and Economics of Transport and Communications
dc.subject culinarytourism en
dc.subject beer en
dc.subject microbrewery en
dc.subject strategic cooperation en
dc.description.abstract The culinary tourism is a new phenomenon in the field of world tourist industry. It has been considered to be a new scientific discipline since 2001. In 2003, Erik Wolf founded the International Culinary Tourism Association that supports and popularizes culinary entities and their activities all over the world. In the Czech Republic, there are 44 active industrial breweries and 300 microbreweries. Although the microbreweries produce only 1% of beer consumption in general, they have become a popular tourist target of original beer fans. Some of them offer beer only; others prepare local traditional culinary specialities as well when striving to provide better services than their competitors do. This case study analyses a promisingly developing Roznov brewery and beer spa called Roznovsky pivovar a Roznovske pivni lazne. The brewery offers beer specialities and in its restaurant, the regional culinary products are served. In historical cellars, there is a beer spa, and the brewery also cooperates with other entities of tourist industry. The research has confirmed that the brewery makes use of destination management tools. Moreover, it cooperates with other business entities of tourist industry in Roznov pod Radhostem, e.g. hotels, shipping companies, and with Wallachian Open Air Museum in the first place, which maintains folklore traditions. In case the brewery manages to group together the strongest and most important partners for a strategic cooperation, and forms a net, it can make a flexible international complex system out of the destination, which will be a driving force of the economic development. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1007146
utb.identifier.obdid 43875539
utb.identifier.wok 000393253800128
utb.source d-wok
dc.date.accessioned 2017-08-01T08:27:19Z
dc.date.available 2017-08-01T08:27:19Z
utb.contributor.internalauthor Kozák, Vratislav
utb.fulltext.affiliation Vratislav Kozák1,a,* 1 Tomas Bata University in Zlin, Faculty of Management and Economics, Department of Management and Marketing, Mostní 5139, 760 01 Zlín, Czech Republic a kozak@fame.utb.cz * Corresponding author
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