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Product information and its impact on consumer brand perception

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dc.title Product information and its impact on consumer brand perception en
dc.contributor.author Weberová, Dagmar
dc.contributor.author Štarchoň, Peter
dc.contributor.author Ližbetinová, Lenka
dc.relation.ispartof Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016
dc.identifier.isbn 978-0-9860419-8-3
dc.date.issued 2016
dc.citation.spage 1964
dc.citation.epage 1974
dc.event.title 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
dc.event.location Seville
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2016-11-09
dc.event.edate 2016-11-10
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA)
dc.relation.uri http://ibima.org/accepted-paper/product-information-and-its-impact-on-consumer-brand-perception/
dc.subject Attitudes en
dc.subject Brand information en
dc.subject Brand orientation en
dc.subject Branded product en
dc.subject Consumer preferences en
dc.description.abstract The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1007130
utb.identifier.obdid 43875938
utb.identifier.scopus 2-s2.0-85013881698
utb.identifier.wok 000392785700196
utb.source d-scopus
dc.date.accessioned 2017-08-01T08:27:15Z
dc.date.available 2017-08-01T08:27:15Z
utb.contributor.internalauthor Weberová, Dagmar
utb.fulltext.affiliation Dagmar Weberová The Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň The Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, E-mail: lizbetinova@mail.vstecb.cz
utb.fulltext.dates -
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