Product information and its impact on consumer brand perception

Weberová, Dagmar; Štarchoň, Peter; Ližbetinová, Lenka

dc.title	Product information and its impact on consumer brand perception	en
dc.contributor.author	Weberová, Dagmar
dc.contributor.author	Štarchoň, Peter
dc.contributor.author	Ližbetinová, Lenka
dc.relation.ispartof	Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016
dc.identifier.isbn	978-0-9860419-8-3
dc.date.issued	2016
dc.citation.spage	1964
dc.citation.epage	1974
dc.event.title	28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
dc.event.location	Seville
utb.event.state-en	Spain
utb.event.state-cs	Španělsko
dc.event.sdate	2016-11-09
dc.event.edate	2016-11-10
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	International Business Information Management Association (IBIMA)
dc.relation.uri	http://ibima.org/accepted-paper/product-information-and-its-impact-on-consumer-brand-perception/
dc.subject	Attitudes	en
dc.subject	Brand information	en
dc.subject	Brand orientation	en
dc.subject	Branded product	en
dc.subject	Consumer preferences	en
dc.description.abstract	The aim of this paper is to present and discuss research results dealing with the importance of the information about the product in the pre-purchase search of consumers in the Czech Republic. The evaluation is based on data obtained from primary research focused on preferences of consumers to brands. In the Czech Republic, research was conducted through a questionnaire survey and structured interviews in the last quarter of 2014. This paper introduces partial results with respect to the selected socio-demographic criteria of the Czech respondents, such as gender, education, age, size of municipality and the net monthly income. Finally, these outcomes are compared with the results of a similar research conducted in the Slovak Republic in 2013.	en
utb.faculty	Faculty of Multimedia Communications
dc.identifier.uri	http://hdl.handle.net/10563/1007130
utb.identifier.obdid	43875938
utb.identifier.scopus	2-s2.0-85013881698
utb.identifier.wok	000392785700196
utb.source	d-scopus
dc.date.accessioned	2017-08-01T08:27:15Z
dc.date.available	2017-08-01T08:27:15Z
utb.contributor.internalauthor	Weberová, Dagmar
utb.fulltext.affiliation	Dagmar Weberová The Faculty of Multimedia Communications, Tomas Bata University in Zlín, Department of Marketing Communications, Zlín, Czech Republic, e-mail: weberova@fmk.utb.cz Peter Štarchoň The Faculty of Management, Comenius University in Bratislava, Department of Marketing, Bratislava, Slovak Republic, e-mail: peter.starchon@fm.uniba.sk Lenka Ližbetinová the Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Department of Tourism and Marketing, České Budějovice, Czech Republic, E-mail: lizbetinova@mail.vstecb.cz
utb.fulltext.dates	-
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