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Problems of creative project implementation process at universities

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dc.title Problems of creative project implementation process at universities en
dc.contributor.author Soukalová, Radomila
dc.relation.ispartof Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016
dc.identifier.isbn 9780986041983
dc.date.issued 2016
dc.citation.spage 4034
dc.citation.epage 4042
dc.event.title 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth
dc.event.location Seville
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2016-11-09
dc.event.edate 2016-11-10
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA)
dc.subject Creative management en
dc.subject Creative project en
dc.subject Identification of problems en
dc.subject Project communication en
dc.description.abstract The issue of the creative economy and creative industries is currently becoming an important factor in economic life of many countries. This topic is being discussed and the European Commission, which in 2010 prepared a document entitled "Green Paper - Unlocking the potential of cultural and creative industries". This document gave impulse to the implementation of many research activities aimed at mapping and promoting the development of cultural and creative industries. Even for universities the theme is very topical, since these are the creators of new ideas, approaches and innovations in the areas of technology, design, as well as creative approaches in dealing with various projects, ie. creative projects. Currently the labor market, characterized by its constant metamorphosis, is becoming a place of conflict of preferred requirements and also claims the employment sphere (ie. commercial and non-commercial entities). One of the tasks of universities is to prepare students for the realities of the labor market with maximum capability to successfully and creatively engage in business cooperation. One of the many forms of student training is participation in the implementation of real projects. The aim of this study is to identify problematic factors in the implementation of the so-called creative projects at the Faculty of Arts in the Czech Republic. To identify problem areas of creative projects a qualitative research method was used in a form of individual interviews with people who work in projects as head of project teams. The results of the study can help identify the most common problem areas and also to draft preventive measures in dealing with creative projects. en
utb.faculty Fauculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1007125
utb.identifier.obdid 43875666
utb.identifier.scopus 2-s2.0-85013878571
utb.identifier.wok 000392785700405
utb.source d-scopus
dc.date.accessioned 2017-08-01T08:27:14Z
dc.date.available 2017-08-01T08:27:14Z
utb.contributor.internalauthor Soukalová, Radomila
utb.fulltext.affiliation Radomila Soukalova, Tomas Bata University in Zlín, Zlín, Czech Republic, soukalova@fmk.utb.cz
utb.fulltext.dates -
utb.fulltext.references Coufalík, P. (2012), Presentation of ArtBook Zlin, [Online, 5.8.2016] Available: URL. http://pavelcoufalik.cz/ Hollway, Jefferson (2000) Doing Qualitative Research Differently: Free Association, Narrative and Interviev Method, London Národní politika VaV (2015) [Online, 11.6.2016] Available: URL http://www.vyzkum.cz/FrontClanek.aspx?idsekce=682145 Kloudová, J. et al (2010) Kreativní ekonomika: trendy, výzvy, příležitosti. Grada Publishing, Praha. Soukalová, R, (2016) (in press): Identification of the Critical Factors of the Process of Innovation Transfer at Universities in the Czech Republic, proccedings od INTE conference, Wienna 2016 Šviráková, E, (2014) Kreativní projektový management, VerBum Zlin, Czech Republic
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