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Institutionalization of marketing in hospitals in the Czech Republic

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dc.title Institutionalization of marketing in hospitals in the Czech Republic en
dc.contributor.author Staňková, Pavla
dc.relation.ispartof Journal of Competitiveness
dc.identifier.issn 1804-171X Scopus Sources, Sherpa/RoMEO, JCR
dc.identifier.issn 1804-1728 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2013
utb.relation.volume 5
utb.relation.issue 3
dc.citation.spage 46
dc.citation.epage 59
dc.type article
dc.language.iso en
dc.publisher Tomas Bata University in Zlín
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.identifier.doi 10.7441/joc.2013.03.04
dc.relation.uri https://www.cjournal.cz/index.php?hid=clanek&bid=archiv&cid=143&cp=
dc.subject health care en
dc.subject marketing en
dc.subject marketing department en
dc.subject university hospital en
dc.subject stand-alone hospital en
dc.subject health system en
dc.subject hospital en
dc.description.abstract This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for marketing management in health care services. The importance of marketing management is then represented by the institutionalization of marketing by means of establishing marketing departments or appointing people to deal with marketing and marketing management. This paper presents the results of a project financed by the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 - Research and application of the marketing management tools in the health care management considering reforms in the health sector. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1007064
utb.identifier.rivid RIV/70883521:28120/13:43869703!RIV14-MSM-28120___
utb.identifier.obdid 43869851
utb.identifier.wok 000435292900004
utb.source j-orig
dc.date.accessioned 2017-07-25T08:54:52Z
dc.date.available 2017-07-25T08:54:52Z
dc.description.sponsorship Internal Grant Agency of FaME TBU [IGA/FaME/2012006]
dc.rights Attribution 4.0 International
dc.rights.uri http://creativecommons.org/licenses/by/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Staňková, Pavla
utb.fulltext.affiliation Ing. Pavla Staňková, Ph.D. Tomas Bata University in Zlín, Faculty of Management and Economics Mostní 5139, 76001 Zlín, Czech Republic E-mail: stankova@fame.utb.cz
utb.fulltext.dates -
utb.fulltext.sponsorship Authors are thankful to the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 (Research and application of the marketing management tools in the health care management considering reforms in the health sector) for financial support to carry out this research.”
utb.wos.affiliation [Pavla, Stankova] Tomas Bata Univ Zlin, Fac Management & Econ, Mostni 5139, Zlin 76001, Czech Republic
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Attribution 4.0 International Except where otherwise noted, this item's license is described as Attribution 4.0 International