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Understanding the key drivers of emarketplace uptake among micro and small-sized businesses (MSBS) in an emerging economy

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dc.title Understanding the key drivers of emarketplace uptake among micro and small-sized businesses (MSBS) in an emerging economy en
dc.contributor.author Osakwe, Christian Nedu
dc.contributor.author Chovancová, Miloslava
dc.contributor.author Agu, Monica N.
dc.relation.ispartof Transformations in Business and Economics
dc.identifier.issn 1648-4460 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2016
utb.relation.volume 15
utb.relation.issue 3
dc.citation.spage 239
dc.citation.epage 258
dc.type article
dc.language.iso en
dc.publisher Vilnius University
dc.relation.uri http://www.transformations.knf.vu.lt/39/article/unde
dc.subject eMarketplace en
dc.subject emerging economy en
dc.subject key drivers en
dc.subject MSBs en
dc.subject Nigeria en
dc.subject Sub-Saharan Africa en
dc.description.abstract So far, very little empirical research has been done on the uptake of eMarketplace among micro and small-sized businesses (MSBs) in emerging economies and Sub-Saharan Africa (SSA) included. In a bid to address the research gap, the present study focuses its investigation on the key drivers of eMarketplace uptake within the context of SSA. Our research position is that since MSBs are widely perceived as the future of emerging economies, it has now become foundational for the aspiring MSB to rapidly invest in the digitally-enabled virtual marketplace since it offers a great marketing opportunity for the firm. A battery of quantitative techniques yielded four key drivers of eMarketplace uptake among MSBs in the study area. The current study has offered some insight on how best to possibly improve the uptake of eMarketplace by MSBs particularly in the SSA context. Further to this, the paper contributes to the technology-organisation-environment (TOE) framework for information system adoption in the context of relatively small-sized companies. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006943
utb.identifier.obdid 43876109
utb.identifier.scopus 2-s2.0-85010715561
utb.identifier.wok 000391161100015
utb.source j-scopus
dc.date.accessioned 2017-07-13T14:50:21Z
dc.date.available 2017-07-13T14:50:21Z
utb.contributor.internalauthor Osakwe, Christian Nedu
utb.contributor.internalauthor Chovancová, Miloslava
utb.fulltext.affiliation 1 Christian Nedu Osakwe Faculty of Management and Economics Tomas Bata University Namesti T.G.M 5555 760 01 Zlin Czech Republic E-mail: osakwe@fame.utb.cz 2 Miloslava Chovancova Faculty of Management and Economics Tomas Bata University Namesti T.G.M 5555 760 01 Zlin Czech Republic E-mail: chovancova@fame.utb.cz 3 Monica N. Agu Department of Computer Science University of Nigeria Nsukka Road Nsukka 410001 Nigeria E-mail: monica.agu@unn.edu.ng
utb.fulltext.dates Received: October, 2014 1 st Revision: June, 2015 2 nd Revision: November, 2015 Accepted: September, 2016
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utb.fulltext.sponsorship The authors wish to express their deep gratitude to all the 162 enterprises that participated in the survey. Without the candid responses of these enterprises, our research would have been a futile exercise. We are also indebted to the field assistants who helped us tremendously in administering the questionnaire to our target respondents. We equally wish to declare that this research received no specific grant from any funding agency in the public, commercial, or not-for-profit sector.
utb.wos.affiliation [Osakwe, Christian Nedu; Chovancova, Miloslava] Tomas Bata Univ Namesti, Fac Econ & Management, TGM 5555, Zlin 76001, Czech Republic; [Agu, Monica N.] Univ Nigeria, Dept Comp Sci, Nsukka Rd, Nsukka 410001, Nigeria
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