The media and school – A teammate or an opponent?

Abstract

The world shaped by the media devaluating and marginalizing personal experience of an individual relativize certainties and this often reflects in an unintentional acceptance of prefabricated values. Artificial contexts with a “constructed” reality enter the real environment, and it is advertising that draws the individual into the world of illusions with the preference of the consumerist way of life. The aim of the study is to find the answer to what system of values is preferred by current adolescents, but particularly what is the role of the authority of the school in this matter. © The Turkish Online Journal of Educational Technology.