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Security on electronic transactions in developing countries: A cluster and decision tree mining approach

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dc.title Security on electronic transactions in developing countries: A cluster and decision tree mining approach en
dc.contributor.author Nabareseh, Stephen
dc.contributor.author Afful-Dadzie, Eric
dc.contributor.author Klímek, Petr
dc.relation.ispartof Proceedings of the 5th International Conference on IS Management and Evaluation (ICIME 2015)
dc.identifier.isbn 978-1-910810-07-1
dc.date.issued 2015
dc.citation.spage 85
dc.citation.epage 92
dc.event.title The Proceedings of The 5th International Conference on IS Management and Evaluation ICIME 2015
dc.event.location Shaanxi
utb.event.state-en China
utb.event.state-cs Čína
dc.event.sdate 2015-05-28
dc.event.edate 2015-05-28
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences and Publishing International (ACPI)
dc.subject electronic transactions en
dc.subject Africa en
dc.subject K-means clustering en
dc.subject transaction security en
dc.subject decision tree analysis en
dc.description.abstract The dawn of information technology has impacted tremendously on customer information management and marketing activities of companies. The huge amount of data generated by companies, its management and evaluation has posed a great challenge as well as offered opportunity to businesses to gain competitive advantage. The opportunity created by the advent of the internet has been a blessing and a challenge. It is a blessing since businesses reach a wider coverage of customers and a challenge because the security of customers' data on Electronic Transaction (eTransactions) need to be protected. The increase in eTransaction activities especially in developed countries has been tremendous in recent years. The correlative increase in developing countries has however been very slow. Many researchers have attributed this slow growth of eTransactions to a couple of obstacles with security of transactions prominently featuring in the research outcomes. There is a general outcry of security and cyber fraud concerns on eTransactions in developing countries. Research on the category of consumers who are most concerned about security of transactions has however been limited. This paper has researched five sub-Saharan African Countries (Kenya, Ghana, South Africa, Nigeria and Zambia) to elicit their views on security of eTransactions and their readiness to shop online. The paper surveyed 600 people across business sectors, age group, income levels and educational qualification in the countries. The paper, using clustering and decision tree analysis of data mining, (1) discovers clusters mostly associated with security of eTransactions in Sub-Sahara Africa, (2) identifies the variable that is more congruent with security as per eTransactions of citizens in Sub-Sahara Africa, (3) details the category of users primarily and mostly concerned about security in eTransactions in the sub-region, and (4) presents a predictive model for predicting customers with likely eTransaction security (payment/data) concerns. en
utb.faculty Faculty of Management and Economics
utb.faculty Faculty of Applied Informatics
dc.identifier.uri http://hdl.handle.net/10563/1006720
utb.identifier.obdid 43873298
utb.identifier.wok 000380532700012
utb.source d-wok
dc.date.accessioned 2016-10-25T12:38:08Z
dc.date.available 2016-10-25T12:38:08Z
utb.contributor.internalauthor Nabareseh, Stephen
utb.contributor.internalauthor Afful-Dadzie, Eric
utb.contributor.internalauthor Klímek, Petr
utb.fulltext.affiliation Stephen Nabareseh 1 , Eric Afful Dadzie 2 and Petr Klímek 1 1 Faculty of Management and Economics, Tomas Bata University in Zlin, Zlin, Czech Republic 2 Faculty of Applied Informatics, Tomas Bata University in Zlin, Zlin, Czech Republic nabareseh@fame.utb.cz afful@fai.utb.cz klimek@fame.utb.cz
utb.fulltext.references -
utb.fulltext.sponsorship This work was supported by the Internal Grant Agency of Tomas Bata University in Zlin IGA/FaME/2014/007 and IGA/FaME/2014/037.
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