TBU Publications
Repository of TBU Publications

Options for innovation of marketing approaches to the market in the non-profit sector

DSpace Repository

Show simple item record

dc.title Options for innovation of marketing approaches to the market in the non-profit sector en
dc.contributor.author Göttlichová, Marcela
dc.contributor.author Soukalová, Radomila
dc.relation.ispartof Proceedings of the 3rd International Conference on Leadership, Technology and Innovation Management
dc.identifier.issn 1877-0428 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 175
dc.citation.spage 334
dc.citation.epage 341
dc.event.title Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM)
dc.event.location Madrid
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2014-09-01
dc.event.edate 2014-09-04
dc.type conferenceObject
dc.language.iso en
dc.publisher Elsevier Science B.V.
dc.identifier.doi 10.1016/j.sbspro.2015.01.1208
dc.relation.uri https://www.sciencedirect.com/science/article/pii/S1877042815012689
dc.subject non-profit sector en
dc.subject non-govermental non-profit organization en
dc.subject higher education en
dc.subject innovative marketing en
dc.subject non-profit organizations projects en
dc.description.abstract The variety of marketing tools and their constant attack on literally our every step is a significant stimulus for searching for new ways how to veer off the monotonous mass and to efficiently address the current as well as potential customers. The situation becomes more complex especially in the area of the non-profit sector as even here the responsibility for one's own organization within the market becomes an important aspect, and to position it into such relations towards its environment helping to ensure its constant success. The presented study points at one of the possible options for a solution in utilizing the creative potential, the essence of which is the cooperation of non-profit organizations with the academic sphere on the regional level. (C) 2015 The Authors. Published by Elsevier Ltd. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006713
utb.identifier.obdid 43872617
utb.identifier.wok 000380495700042
utb.source d-wok
dc.date.accessioned 2016-10-25T12:38:07Z
dc.date.available 2016-10-25T12:38:07Z
dc.rights Attribution-NonCommercial-NoDerivs 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.access openAccess
utb.contributor.internalauthor Göttlichová, Marcela
utb.contributor.internalauthor Soukalová, Radomila
utb.fulltext.affiliation Marcela Göttlichová a, *, Radomila Soukalová a a Tomas Bata University in Zlín, Faculty of Multimedia Communication, Zlín 760 01, Czech Republic * Corresponding author. Tel.: +42-060-677-7214 E-mail address: gottlichova@fmk.utb.cz
utb.fulltext.references -
utb.fulltext.sponsorship -
utb.fulltext.projects -
Find Full text

Files in this item

Show simple item record

Attribution-NonCommercial-NoDerivs 4.0 International Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 4.0 International