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Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

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dc.title Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria en
dc.contributor.author Osakwe, Christian Nedu
dc.contributor.author Chovancová, Miloslava
dc.contributor.author Agu, Monica N.
dc.relation.ispartof Information Development
dc.identifier.issn 0266-6669 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2016
utb.relation.volume 32
utb.relation.issue 4
dc.citation.spage 904
dc.citation.epage 919
dc.type article
dc.language.iso en
dc.publisher SAGE Publications Ltd.
dc.identifier.doi 10.1177/0266666915573551
dc.relation.uri http://idv.sagepub.com/content/32/4/904
dc.subject brand visibility en
dc.subject corporate website adoption en
dc.subject developing world en
dc.subject micro-enterprises en
dc.subject Nigeria en
dc.subject technology-organization-environment framework en
dc.description.abstract The present study seeks to bring to the fore contextual factors that are influencing the decision-making process of corporate website adoption among micro-enterprises in the context of the developing world. We argue that the adoption of corporate websites by the decision-makers of micro-enterprises could be a strategic lever for micro-enterprises’ brands to gain visibility in the marketplace. We further opine that for micro-enterprises to gain a foothold in doing business in the present information age, it is imperative for such businesses to take advantages of the opportunities inherent on the World Wide Web. Based on our findings, there is evidence to show that aside from the applicability of the technology-organisation-environment (TOE) contexts as significant contributing factors in the adoption of corporate websites by micro enterprises, the decision-makers’ demographics equally play a significant role. The findings of the study may assist policy makers and stakeholders within the Nigerian Internet ecosystem to focus their attention on specific key areas that are aimed at supporting the diffusion and adoption of corporate websites among micro-enterprises. © 2015, © The Author(s) 2015. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006633
utb.identifier.obdid 43873533
utb.identifier.scopus 2-s2.0-84983002113
utb.identifier.wok 000382200100011
utb.source j-scopus
dc.date.accessioned 2016-10-25T12:38:01Z
dc.date.available 2016-10-25T12:38:01Z
utb.contributor.internalauthor Osakwe, Christian Nedu
utb.contributor.internalauthor Chovancová, Miloslava
utb.fulltext.affiliation Christian Nedu Osakwe, Miloslava Chovancova ́ Tomas Bata University, Zlin, Czech Republic Monica Agu University of Nigeria, Nsukka, Nigeria Corresponding author: Christian Nedu Osakwe, Faculty of Management and Economics, Tomas Bata University in Zlin, Namesti T.G.M 5555, 760 01 Zlin, Czech Republic. Email: osakwe@fame.utb.cz
utb.fulltext.dates Submitted: 12 September, 2014; Accepted: 28 January, 2015
utb.fulltext.sponsorship The authors extend their deepest appreciation to all the field assistants who assisted with the data collection in collaboration with one of the researchers who was on the ground during the survey period. Most importantly, we appreciate all the firms that chose to participate in the study. The present study is part of an ongoing research interest in the potentials of e-commerce usage among micro and small enterprises in developing societies (e.g. Nigeria with much emphasis on the southeast region). This research has been funded directly from the financial purse of the researchers with material support from the researchers’ affiliations (universities).
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