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Mobile banking in the corporate segment of the Czech banking sector

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dc.title Mobile banking in the corporate segment of the Czech banking sector en
dc.contributor.author Kameníková, Blanka
dc.relation.ispartof Finance and Performance of Firms in Science, Education and Practice 2015
dc.identifier.isbn 978-80-7454-482-8
dc.date.issued 2015
dc.citation.spage 533
dc.citation.epage 544
dc.event.title 7th International Scientific Conference on Finance and Performance of Firms in Science, Education and Practice
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2015-04-23
dc.event.edate 2015-04-24
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB)
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri https://web.archive.org/web/20180722041033/http://www.ufu.utb.cz/konference/sbornik2015.pdf
dc.subject Mobile Banking en
dc.subject Security en
dc.subject Corporate Segment en
dc.subject Customer Satisfaction en
dc.subject Cross-selling en
dc.description.abstract The aim of this article is to evaluate the current importance of mobile banking in the Czech banking sector, namely in the corporate segment and the possible influence of mobile banking busage on the customer satisfaction and subsequently on the financial performance of a bank. After the general theoretical study of the issue, realised by review of current research papers available, the study tested the level of mobile banking usage and satisfaction with this service in the corporate segment. For this purpose, we distributed a survey among 251 of Czech companies. Research proved that the overall level of usage of mobile banking is 21 % among companies. Companies are overall satisfied with mobile banking, when they use it. The most important reason, why companies do not use mobile banking is overall satisfaction with services provided via general communication channels. The survey results are accompanied by a market study of the current mobile banking applications available in the Czech Republic, focusing on their functionalities, specific features and price conditions. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006479
utb.identifier.obdid 43873589
utb.identifier.wok 000374107300042
utb.source d-wok
dc.date.accessioned 2016-07-26T14:58:37Z
dc.date.available 2016-07-26T14:58:37Z
utb.contributor.internalauthor Kameníková, Blanka
utb.fulltext.affiliation Blanka Kameníková Tomas Bata University in Zlín Faculty of Management and Economics Mostní 5139, 760 01 Zlín Email: kamenikova@fame.utb.cz
utb.fulltext.dates -
utb.fulltext.faculty Faculty of Management and Economics
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