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CSR as a driver of satisfaction and loyalty in commercial banks in the Czech Republic

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dc.title CSR as a driver of satisfaction and loyalty in commercial banks in the Czech Republic en
dc.contributor.author Paulík, Jiří
dc.contributor.author Kombo, Felix
dc.contributor.author Ključnikov, Aleksandr
dc.relation.ispartof Journal of International Studies
dc.identifier.issn 2071-8330 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 8
utb.relation.issue 3
dc.citation.spage 112
dc.citation.epage 127
dc.type article
dc.language.iso en
dc.publisher Centre of Sociological Research
dc.identifier.doi 10.14254/2071-8330.2015/8-3/9
dc.relation.uri http://www.jois.eu/files/09_Paulik.pdf
dc.subject Banking en
dc.subject Corporate social responsibility en
dc.subject Czech Republic en
dc.subject Loyalty en
dc.subject Satisfaction en
dc.description.abstract This paper is focused on Corporate Social Responsibility (CSR) and its effects on satisfaction and loyalty of bank customers and employees in the Czech Republic. The aim of this paper is to figure out whether CSR strategy of bank affects satisfaction and loyalty of bank customers and employees. The research was conducted using quantitative method of questionnaire survey and descriptive statistics was used to analyze data to support the research results. It was found out that 87 % of Czech bank customers are satisfied with their banks. The data analysis also indicated a positive relationship between customer satisfaction and customer loyalty. However, based on the results, customers’ perception of CSR does not have significant effect on their satisfaction. © CSR, 2015. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1006400
utb.identifier.obdid 43873632
utb.identifier.scopus 2-s2.0-84969749521
utb.source j-scopus
dc.date.accessioned 2016-07-26T14:58:26Z
dc.date.available 2016-07-26T14:58:26Z
dc.rights Attribution 3.0 International
dc.rights.uri https://creativecommons.org/licenses/by/3.0/
dc.rights.access openAccess
utb.contributor.internalauthor Paulík, Jiří
utb.contributor.internalauthor Kombo, Felix
utb.fulltext.affiliation Jiří Paulík, Felix Kombo, Aleksandr Ključnikov Tomas Bata University in Zlín Czech Republic mail: jiripaulik@email.cz Tomas Bata University in Zlín Czech Republic mail: felixkombo@gmail.com University of Business and Law Czech Republic kliuchnikov@gmail.com
utb.fulltext.dates Received: July, 2015 1st Revision: September, 2015 Accepted: November, 2015
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Attribution 3.0 International Except where otherwise noted, this item's license is described as Attribution 3.0 International