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Application of the CSR measuring model in commercial bank in relation to their financial performance

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dc.title Application of the CSR measuring model in commercial bank in relation to their financial performance en
dc.contributor.author Paulík, Jiří
dc.contributor.author Sobeková-Májková, Monika
dc.contributor.author Tykva, Tomáš
dc.contributor.author Červinka, Michal
dc.relation.ispartof Economics and Sociology
dc.identifier.issn 2071-789X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 8
utb.relation.issue 4
dc.citation.spage 65
dc.citation.epage 81
dc.type article
dc.language.iso en
dc.publisher Centre of Sociological Research
dc.identifier.doi 10.14254/2071-789X.2015/8-4/5
dc.relation.uri http://www.economics-sociology.eu/?en_vol.-8-no-4-2015,47
dc.subject Corporate Social Responsibility en
dc.subject commercial banking en
dc.subject financial performance en
dc.description.abstract This article focuses on the application of the corporate social responsibility concept (CSR) in commercial banking in the Czech Republic. The study quantitatively evaluates the CSR activities in commercial banks on a sample of four largest Czech banks according to the number of customers by using the CRM measuring model developed by the authors. The research is based on the content analysis of the publicly available data and takes into consideration three main pillars of the CSR - Economic, Social and Environmental. The subsequent analysis made with the application of the methods of descriptive statistics and correlation analysis is focused on the relationship between the CSR implementation and the commercial bank's financial performance. On the basis of the CSR measurements it was found, that the application of CSR activities in the Czech commercial banking sector is reaching the average level. Correlation analysis also showed that the level of application of the CSR is not significantly related to the financial performance of the banks. © 2015, Centre of Sociological Research. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1005807
utb.identifier.obdid 43873624
utb.identifier.scopus 2-s2.0-84951143676
utb.identifier.wok 000367012900005
utb.source j-wok
dc.date.accessioned 2016-04-12T11:51:59Z
dc.date.available 2016-04-12T11:51:59Z
dc.rights Attribution 3.0 International
dc.rights.uri http://creativecommons.org/licenses/by/3.0/
dc.rights.access openAccess
utb.contributor.internalauthor Paulík, Jiří
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