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Creative project management: reality modelling

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dc.title Creative project management: reality modelling en
dc.contributor.author Šviráková, Eva
dc.contributor.author Soukalová, Radomila
dc.relation.ispartof Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vol I-VV
dc.identifier.isbn 978-0-9860419-4-5
dc.date.issued 2015
dc.citation.spage 1219
dc.citation.epage 1231
dc.event.title 25th International-Business-Information-Management-Association Conference
dc.event.location Amsterdam
utb.event.state-en Netherlands
utb.event.state-cs Nizozemsko
dc.event.sdate 2015-05-07
dc.event.edate 2015-05-08
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association, IBIMA
dc.subject Culture and creative industries en
dc.subject system dynamics en
dc.subject system thinking en
dc.description.abstract The paper shows the appropriateness of using system dynamics modelling performed for the purpose of visual comparison of the project plan with its actual implementation. This contributes to a better understanding of the role of the plan in projects with cultural background. The goal of the research was to create a simulation of the implemented project in order to improve the management of a creative project. The main research method used consisted of creating a model using findings of the international standard A Guide to the Project Management Body of Knowledge (PMBoK) and using the project management methodology Projects in Controlled Environments (PRINCE2). During the qualitative research, in order to obtain data for the model, and during the following discussion, we have learned that a technically oriented project manager and scientists do not really understand the language of cultural creators. Thanks to the modelling we have been able to determine not only the specific reasons for the project delay but also threats that have emerged from the actual development of the Laboratory project and its comparison with the plan. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1005705
utb.identifier.obdid 43873675
utb.identifier.wok 000360508700123
utb.source d-wok
dc.date.accessioned 2015-11-05T11:27:37Z
dc.date.available 2015-11-05T11:27:37Z
utb.contributor.internalauthor Šviráková, Eva
utb.contributor.internalauthor Soukalová, Radomila
utb.fulltext.affiliation Eva Svirakova, Radomila Soukalová Tomas Bata University in Zlín, Zlín, Czech Republic, svirakova@fmk.utb.cz, soukalova@fmk.utb.cz
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