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Model of market orientation of high-tech firms in the Czech Republic

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dc.title Model of market orientation of high-tech firms in the Czech Republic en
dc.contributor.author Jangl, Patrik
dc.relation.ispartof Economics and Sociology
dc.identifier.issn 2071-789X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 8
utb.relation.issue 1
dc.citation.spage 106
dc.citation.epage 118
dc.type article
dc.language.iso en
dc.publisher Centre of Sociological Research
dc.identifier.doi 10.14254/2071-789X.2015/8-1/8
dc.relation.uri http://www.economics-sociology.eu/?312,en_model-of-market-orientation-of-high-tech-firms-in-the-czech-republic
dc.subject Czech republic en
dc.subject Exploratory and confirmatory factor analysis en
dc.subject High-Tech sector en
dc.subject Market orientation en
dc.subject MMOM en
dc.subject MMOS en
dc.subject Reliability en
dc.subject Validity en
dc.description.abstract This article will contribute to better understanding of the phenomenon of market orientation and measurement of market orientation on the Czech market. The primary aim of this paper is to describe a concept of market orientation and to develop a modifi ed model of market orientation (MMOM). The target group of respondents is mainly managers (N=328) of high-tech companies. Reached respondents were asked to fill in a questionnaire prepared on a website in digital form. A seven-point Likert-type scale ranging from 1 (absolutely disagree) to 7 (absolutely agree) were used to help the respondents express their opinion. Th e main method of statistical analysis is exploratory and confirmatory factor analysis. Th is analysis supported the hypothesis about four-factor structure. Four dimensions (Customer Intelligence Generation, Competitor Intelligence Generation, Intelligence Dissemination & Integration and Responsiveness to Market Intelligence) were found. © 2015, Economics and Sociology. All rights reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1005237
utb.identifier.obdid 43873401
utb.identifier.scopus 2-s2.0-84936751031
utb.identifier.wok 000365357100009
utb.source j-scopus
dc.date.accessioned 2015-08-14T09:26:14Z
dc.date.available 2015-08-14T09:26:14Z
dc.rights Attribution 3.0 International
dc.rights.uri https://creativecommons.org/licenses/by/3.0/
dc.rights.access openAccess
utb.contributor.internalauthor Jangl, Patrik
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