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Rationality and utility in decision-making process of purchase in relation to sustainable development

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dc.title Rationality and utility in decision-making process of purchase in relation to sustainable development en
dc.contributor.author Vaněk, Jiří
dc.relation.ispartof Innovation and Knowledge Management: A Global Competitive Advantage, Vols 1-4
dc.identifier.isbn 978-0-9821489-5-2
dc.date.issued 2011
utb.relation.volume 2
dc.citation.spage 821
dc.citation.epage 825
dc.event.title 16th International Business Information Management Association Conference, IBIMA 2011
dc.event.location Kuala Lumpur
utb.event.state-en Malaysia
utb.event.state-cs Malajsie
dc.event.sdate 2011-06-29
dc.event.edate 2011-06-30
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association, IBIMA
dc.subject Corporate social responsibility en
dc.subject Decision-making process en
dc.subject Rationality en
dc.subject Stakeholder management en
dc.subject Sustainable development en
dc.subject Utility en
dc.description.abstract Economics and ethics has become during recent years a very much discussed topic. Some economists argue that ethics has no place in business and business should be only about money. We all were witnesses of a Global crisis, which showed us the evidence of the lack of ethics in the corporate environment, public sector and among consumers (customers). Is business really about business, money and all measurable values only? In this article I will try to explain, why ethics is necessary in business and explain the development in the relationship between utility and rationality in business. Companies should monitor the development of society especially, when the end consumer has much more decision making power than ever before and reforms his decision-making preferences. The article points out the lack of focus on business issues of corporate social responsibility and demonstrates the potential to gain the attention of end-consumers and gain loyalty. This article aims to describe the relationship between the utility and rationality in decision-making process in business environment and to suggest a model of this process. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1005152
utb.identifier.rivid RIV/70883521:28120/11:43866333!RIV12-MSM-28120___
utb.identifier.obdid 43866419
utb.identifier.scopus 2-s2.0-84905093982
utb.source d-scopus
dc.date.accessioned 2015-06-29T11:54:13Z
dc.date.available 2015-06-29T11:54:13Z
utb.contributor.internalauthor Vaněk, Jiří
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