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Advertising agencies employ quality graduates to enhance their performance

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dc.title Advertising agencies employ quality graduates to enhance their performance en
dc.contributor.author Sobotková, Eliška
dc.contributor.author Švarcová, Jena
dc.relation.ispartof Finance and the Performance of Firms in Science, Education and Practice 2013
dc.identifier.isbn 978-80-7454-246-6
dc.date.issued 2013
dc.citation.spage 707
dc.citation.epage 717
dc.event.title 6th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2013-04-25
dc.event.edate 2013-04-26
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri http://www.ufu.utb.cz/sbornik/proceedings2013.pdf
dc.subject labour market en
dc.subject advertising agency en
dc.subject professional aspirations en
dc.subject creative profession en
dc.subject university graduates en
dc.subject high-school students en
dc.subject performance en
dc.subject the Czech Republic en
dc.description.abstract The aim of this paper is to analyze the professional aspirations of potential future employees of advertising agencies in the time of high-school and university studies. In a period of economic recession clients of advertising agencies as a first generally reduce the financial investment in advertising, which has negatively impact on the management of advertising agencies. The starting point may be employing creative graduates who are according to the research work in the advertising industry keen interest and are often cheaper workforce, which help to enhance performance of advertising agencies. Paper is based on extensive primary research in the segment of high-school students from throughout the Czech Republic (1628 respondents, of which 228, so 14 %, would like to work after the completion of its studies in an advertising agency). The second primary research was carried out at the same time too with the students of one university (338 students for Bachelor studies in the Faculty of Management and Economics, of which 101, approximately 30 %, would like to work after the completion of university studies in an advertising agency). Two-dimensional classification of professions according to Roe was used when preparing the questionnaire. Research confirmed that there was a group of students who were interested in working in the advertising agency, but they also had a number of other professional interests outside the group 8 "the Arts" according to Roe. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003669
utb.identifier.obdid 43871029
utb.identifier.wok 000329435800060
utb.source d-wok
dc.date.accessioned 2014-02-12T16:16:03Z
dc.date.available 2014-02-12T16:16:03Z
utb.identifier.utb-sysno 57048
utb.contributor.internalauthor Sobotková, Eliška
utb.contributor.internalauthor Švarcová, Jena
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