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Stepwise regression in marketing information system

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dc.title Stepwise regression in marketing information system en
dc.contributor.author Kovářík, Martin
dc.relation.ispartof Finance and the Performance of Firms in Science, Education and Practice 2013
dc.identifier.isbn 978-80-7454-246-6
dc.date.issued 2013
dc.citation.spage 390
dc.citation.epage 404
dc.event.title 6th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2013-04-25
dc.event.edate 2013-04-26
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri http://www.ufu.utb.cz/sbornik/proceedings2013.pdf
dc.subject Marketing information system (MIS) en
dc.subject Processing of marketing information en
dc.subject Stepwise regression en
dc.subject Multicollinearity en
dc.subject Gauss-Markov conditions for residues en
dc.description.abstract The aim of this article is to define a marketing information system from the perspective of processing marketing information with an emphasis on cluster analysis. The introductory part contains a definition of the marketing information system and the position of the processing and analysing of data in this system. What follows is a methodical view of stepwise regression analysis and theoretical description of this concept, the purpose of which is to find to find a subset of k regressors in a suitable linear regression model, thus the determination of statistically significant regressors that explain the most of the variability in dependent variable. The concluding, practical part will contain practical application of this analysis to specific data using Matlab 2011b program environment. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003662
utb.identifier.obdid 43870013
utb.identifier.wok 000329435800033
utb.source d-wok
dc.date.accessioned 2014-02-12T16:16:00Z
dc.date.available 2014-02-12T16:16:00Z
utb.identifier.utb-sysno 57048
utb.contributor.internalauthor Kovářík, Martin
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