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Social engineering of Tomáš Baťa as a way out of the current economic crisis

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dc.title Social engineering of Tomáš Baťa as a way out of the current economic crisis en
dc.contributor.author Mikeska, Martin
dc.relation.ispartof Change Management
dc.identifier.issn 2327-798X Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2013
utb.relation.volume 12
utb.relation.issue 3
dc.citation.spage 7
dc.citation.epage 16
dc.type article
dc.language.iso en
dc.publisher Common Ground Publishing en
dc.identifier.doi 10.18848/2327-798X/CGP/v12i03/50737
dc.relation.uri https://cgscholar.com/bookstore/works/social-engineering-of-tomas-bata-as-a-way-out-of-the-current-economic-crisis
dc.subject Competitiveness en
dc.subject Cooperative education programs en
dc.subject Graduates en
dc.subject Internships en
dc.subject Labor markets en
dc.subject Management en
dc.subject Social engineering en
dc.subject Tomáš Bat'a en
dc.description.abstract Economic crises are unfortunately a fact of life. Roughly a century ago, the world-renowned businessman, shoemaker Tomáš Baťa, faced an economic crisis on a grand scale. In response, Baťa designed and implemented a unique model of social engineering that led a local economy to unsurpassed productivity and competitiveness. He incorporated the principle of value over money, the education and training of his workers and the young, and cooperative responsibility into his model. This article discusses recent developments in the economy of the Czech Republic and the link between the Czech economy, Czech employers and their future workers. Baťa's model of social engineering is identified as a possible way out of the current economic crisis. Research conducted on a sample of present-day employers in the Czech Republic demonstrates how little attention is paid to students, thus diminishing the prospect of competitiveness. © Common Ground, Martin Mikeska, All Rights Reserved. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003476
utb.identifier.obdid 43870079
utb.identifier.scopus 2-s2.0-84883390080
utb.source j-scopus
dc.date.accessioned 2013-09-20T08:46:50Z
dc.date.available 2013-09-20T08:46:50Z
utb.contributor.internalauthor Mikeska, Martin
utb.fulltext.affiliation Martin Mikeska, Tomas Bata University in Zlín, Czech Republic
utb.fulltext.dates -
utb.fulltext.sponsorship This paper is one of the research outputs of the project "The creation of a modular system of granting credits in a bachelor’s program in regards to the motivation of a student in the form of professional positioning in accordance with developments on the labor market" registered as ESF OPVK CZ.1.07/2.2.00/28.0328.
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