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Online purchasing behaviour and its influencing factors in the Czech Republic

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dc.title Online purchasing behaviour and its influencing factors in the Czech Republic en
dc.contributor.author Pilík, Michal
dc.relation.ispartof Creating Global Competitive Economies: A 360-Degree Approach, Vols 1-4
dc.identifier.isbn 978-0-9821489-6-9
dc.date.issued 2011
dc.citation.spage 2020
dc.citation.epage 2030
dc.event.title 17th International-Business-Information-Management-Association Conference
dc.event.location Milan
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2011-11-14
dc.event.edate 2011-11-15
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Internet en
dc.subject Purchasing Behaviour en
dc.subject Online buying en
dc.subject New Marketing en
dc.description.abstract The paper deals with marketing evolution in the Czech Republic and the time of "new marketing" which is very popular in these days. It contains the e-Commerce theory and is aimed primarily at its usage in business-to-consumer markets. Online purchasing is increasing not only in the Czech Republic also in Europe and all over the world. The customers who think rationally use online shopping because of money saving, speed delivery and chance of products comparison. The e-trust, e-loyalty was chosen for description. This paper is written as a part of project Czech Science Foundation P403/11/P175: The factors influencing customer's on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic and it is focused especially on e-loyalty, e-satisfaction and e-trust. In connection to loyalty the question of discount portals is mentioned. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003353
utb.identifier.obdid 43866517
utb.identifier.scopus 2-s2.0-84905126489
utb.identifier.wok 000317550001088
utb.source d-wok
dc.date.accessioned 2013-07-27T14:55:23Z
dc.date.available 2013-07-27T14:55:23Z
utb.contributor.internalauthor Pilík, Michal
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