Customer's satisfaction – forecast of the company's prosperity

Abstract

It is the customer, who plays the decisive role in the long-term prosperity of a company. A prerequisite for a company's success are satisfied customers. Customer care, creating and strengthening the long-term relationship with a customer should be one of the key elements of a company's strategy. Fairness, transparency and mutual respect based on the application of the managerial ethics principals are the prerequisites for achieving the customer's satisfaction.