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An analysis of press advertising focused on the health prevention of the company Bat'a in the years 1932 - 1942

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dc.title An analysis of press advertising focused on the health prevention of the company Bat'a in the years 1932 - 1942 en
dc.contributor.author Končitíková, Gabriela
dc.contributor.author Staňková, Pavla
dc.contributor.author Sasínková, Martina
dc.relation.ispartof Innovation Vision 2020: Sustainable Growth, Entrepreneurship, and Economic Development, Vols 1-4
dc.identifier.isbn 978-0-9821489-8-3
dc.date.issued 2012
dc.citation.spage 750
dc.citation.epage 759
dc.event.title 19th International-Business-Information-Management-Association Conference
dc.event.location Barcelona
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2011-11-12
dc.event.edate 2011-11-13
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Marketing Communication en
dc.subject Prevention Care en
dc.subject Care about Employees en
dc.subject Print en
dc.subject Tomáš Baťa the Founder en
dc.subject Company Baťa Inc. by 1945 en
dc.description.abstract The Bata company Inc. belonged among the biggest shoe-making companies in the world in the 1930's. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees' work performance. The Bat'a Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Bat'a for its employees and inhabitants of the town of Zlin in years 1932 - 1942. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003295
utb.identifier.rivid RIV/70883521:28120/12:43868629!RIV13-MSM-28120___
utb.identifier.obdid 43868731
utb.identifier.scopus 2-s2.0-84896369632
utb.identifier.wok 000317549700077
utb.source d-wok
dc.date.accessioned 2013-07-27T14:54:45Z
dc.date.available 2013-07-27T14:54:45Z
utb.contributor.internalauthor Končitíková, Gabriela
utb.contributor.internalauthor Staňková, Pavla
utb.contributor.internalauthor Sasínková, Martina
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