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The state of demand management in Czech enterprises

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dc.title The state of demand management in Czech enterprises en
dc.contributor.author Dobeš, Kamil
dc.relation.ispartof Innovation Vision 2020: Sustainable Growth, Entrepreneurship, and Economic Development, Vols 1-4
dc.identifier.isbn 978-0-9821489-8-3
dc.date.issued 2012
dc.citation.spage 685
dc.citation.epage 696
dc.event.title 19th International-Business-Information-Management-Association Conference
dc.event.location Barcelona
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2011-11-12
dc.event.edate 2011-11-13
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Demand Management en
dc.subject Czech Enterprises en
dc.subject Demand Forecasting en
dc.subject Demand Planning en
dc.subject Supply Chain Management en
dc.description.abstract The article is based on systems of demand management in conditions of Czech enterprises. Market knowledge and operative planning are two phenomena which appear to be more and more interlinked and the changes in planning should reflect the future events on the free market. Estimating future demand is a necessary prerequisite for satisfying customers' needs in a more efficient way. It allows companies to focus on more economical resources and cut overheads in the pursuit for rationalization. The article presents the results of a research conducted in 2011 among 271 enterprises in the Czech Republic. The research was focused on analyzing the current state of implementation of demand management in domestic companies and also how this concept of management is perceived in these companies. The research has shown that companies take a very narrow approach to the term demand management seeing it solely as a process of demand forecasting. As a result of this, the companies are limited in gaining potential benefits which the concept of demand management can bring. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003294
utb.identifier.rivid RIV/70883521:28120/12:43868622!RIV13-MSM-28120___
utb.identifier.obdid 43868724
utb.identifier.scopus 2-s2.0-84896353981
utb.identifier.wok 000317549700070
utb.source d-wok
dc.date.accessioned 2013-07-27T14:54:45Z
dc.date.available 2013-07-27T14:54:45Z
utb.contributor.internalauthor Dobeš, Kamil
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