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Intercultural communication of multinational corporations with the specific aspect of Czech culture

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dc.title Intercultural communication of multinational corporations with the specific aspect of Czech culture en
dc.contributor.author Kubíčková, Martina
dc.relation.ispartof Innovation and Sustainable Competitive Advantage: From Regional Development to World Economies, Vols 1-5
dc.identifier.isbn 978-0-9821489-7-6
dc.date.issued 2012
dc.citation.spage 1963
dc.citation.epage 1970
dc.event.title 18th International-Business-Information-Management-Association Conference
dc.event.location Istanbul
utb.event.state-en Turkey
utb.event.state-cs Turecko
dc.event.sdate 2012-05-09
dc.event.edate 2012-05-10
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Culture en
dc.subject Multinational Corporations en
dc.subject Internal Communication en
dc.subject Czech employees en
dc.subject organizational culture en
dc.description.abstract The principal purpose of this paper is to explore the most effective way of managing intercultural communication in multinational corporations, where the teams include the Czech people and by it brings an element of Czech culture to the corporation. Intercultural communication is a key point of communication within the corporation, but also in communication with its subsidiaries. Never before has it been easy to communicate with members of other cultures. Nowadays this issue constitutes even more important aspect of the functioning of companies and especially in multinational corporations, where managers are confronted daily with multicultural teams which must be managed. Very often the situation arises where you need to transfer the management of multinational corporations into subsidiaries. Thereby it leads to a fundamental clash of cultures, which can result to serious misunderstandings and conflicts. This paper reflects the need to explore and describe in brief a permanent need to improve intercultural communication, which represents a very important management tool. Recommendations provided at the end of this paper are designed to help multinational corporations that manage Czech employees. The findings have been compared with answers of particular respondents and confronted in connection with theoretical cognition of solved issue. The results were interpreted in an exploratory manner. Based on the survey was established a manual to simplify fundamental instructions in the management of multinational corporations with employees affected by the Czech culture. The main function of this manual is to provide executives of multinational corporations, the basic framework proper management of communication with the Czech members of the organization. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003282
utb.identifier.rivid RIV/70883521:28120/12:43867909!RIV13-MSM-28120___
utb.identifier.obdid 43868000
utb.identifier.scopus 2-s2.0-84896084423
utb.identifier.wok 000317549801077
utb.source d-wok
dc.date.accessioned 2013-07-27T14:54:42Z
dc.date.available 2013-07-27T14:54:42Z
utb.contributor.internalauthor Kubíčková, Martina
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