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Neuromarketing as a basis for online research

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dc.title Neuromarketing as a basis for online research en
dc.contributor.author Tejkl, Radek
dc.relation.ispartof Croatian Journal of Education-Hrvatski Casopis Za Odgoj I Obrazovanje
dc.identifier.issn 1848-5189 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2012
utb.relation.volume 14
utb.relation.issue 1
dc.citation.spage 181
dc.citation.epage 186
dc.type article
dc.language.iso en
dc.publisher Faculty of Teacher Education en
dc.subject neuromarketing en
dc.subject neuroimaging en
dc.subject neuroscience en
dc.subject marketing research en
dc.subject internet research en
dc.subject online marketing en
dc.description.abstract This paper describes the field of neuromarketing and its development. It explains the principles of research using brain scanning technologies and what informations it is possible to find out by that research. It is clarified how it is used in marketing field especially in marketing research in particular for commercial purposes. Paper also contains studies that show sense of neuromarketing. There is a short notice about some ethics problems connected with gathering information about the human brain. This whole concept is one of the fundamental basis of the planned research which will be implemented on the Internet medium. It is based on the fact that neuromarketing has been used only for research of brand, product, merchandising or advertising Marketing principles, however, also apply to the world of the Internet. The result of that research will be the analysis that shows how users perceive various sensations on the Internet. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003030
utb.identifier.rivid RIV/70883521:28120/12:43868181!RIV13-MSM-28120___
utb.identifier.obdid 43868274
utb.identifier.scopus 2-s2.0-84870954059
utb.identifier.wok 000310121500024
utb.source j-wok
dc.date.accessioned 2012-11-30T12:13:58Z
dc.date.available 2012-11-30T12:13:58Z
utb.contributor.internalauthor Tejkl, Radek
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